Transactional emails have higher engagement rates than traditional marketing emails and most recipients find them to be the most valuable type of message in their inbox. Here, we explore what makes a great transactional email and offer a few examples.
Push notifications are generally an effective mechanism for user engagement, but it's no longer enough to simple just *have* push notifications. Given increased user scrutiny and competitiveness for attention, notification system design is more important than over. We offer some guidelines on how to design effective push notifications.
Building an email notification system is like an iceberg: It looks small and manageable, but there is a lot of nastiness hidden under the water. Thankfully, with the right approach and tools, it can be relatively painless to quickly create a scalable email notification service.
Creating the perfect notification strategy is like walking a tightrope of constantly changing do’s and don’ts. We've put together a guide to help walk through design considerations for scalable notification systems.
Comparing the advantages and disadvantages of building your own notification system for transactional emails vs. buying a product.