> ## Documentation Index > Fetch the complete documentation index at: https://www.courier.com/docs/llms.txt > Use this file to discover all available pages before exploring further. # What are Brands? > Courier Brands define the visual appearance of your notifications. Customize logos, colors, headers, footers, and templates to ensure consistent styling across all channels. ## Overview Brands in Courier define the visual appearance of your notifications. A brand includes your logo, colors, headers, footers, and custom styling that automatically apply to templates using that brand. Brands ensure visual consistency across all notifications without manually styling each template. ## When to Use Brands * **Multi-tenant SaaS (White-labeling)**: Send notifications on behalf of your customers with their branding. Each customer gets their own brand with logo, colors, and styling. * **Multiple Product Lines**: Maintain distinct visual identities for different products or services within your organization. * **Regional or Market Variations**: Customize branding for different geographic regions or market segments while keeping template logic consistent. * **A/B Testing Brand Styles**: Test different visual treatments by creating brand variants and comparing delivery metrics. *** ## Getting Started ### The Default Brand Every workspace has a default brand that cannot be deleted. Customizing it is important because: * Every email notification uses the Default Brand unless you manually disable Brands in template settings * If you enable brands on a notification, the Default Brand is the fallback when no brand is specified in the Send API call The default brand can be customized and renamed like any other brand. Brands list showing brand name, palette, logo, and modified date ### Creating a New Brand 1. In the sidebar, open the **Content** dropdown and select **Brands** 2. Click the **+ New** button to create a new brand 3. Enter a **name** for your brand (e.g., "Acme Client", "Northern EMEA") 4. Optionally set a `brand_id` for easier API reference New Brand ### Setting a Custom Brand as Default To set a custom brand as your default, open the brand settings and click **Set As Default**. *** ## Sending Branded Notifications To send a branded email: 1. Enable **Brand** in the template's settings 2. *(Optional)* Include a Brand ID in the [Send API call](/api-reference/send/send-a-message). If omitted, Courier uses the Default Brand. Brand Template Settings *** ## Brands API Brands are fully API-enabled. Create, update, and delete brands programmatically using the [Brands API](/api-reference/brands/list-brands). *** ## Next Steps Customize logos, colors, headers, footers, and templates Create reusable Handlebars components across brands Style Courier blocks with custom CSS Send emails from your own domain