Overview
Customer Data Platforms (CDPs) help you collect, unify, and activate customer data across your entire tech stack. Courier integrates with popular CDPs to automatically sync user profiles and trigger notifications based on customer behavior and events.What is a Customer Data Platform?
A Customer Data Platform is a centralized system that collects customer data from multiple sources and creates unified customer profiles. CDPs help you:- Unify customer data from websites, mobile apps, CRMs, and other systems
- Create real-time customer profiles with complete behavioral and demographic data
- Trigger actions based on customer behavior and events
- Maintain data privacy and compliance with customer consent
How CDPs Work with Courier
When you integrate a CDP with Courier, you can:Automatic Profile Sync
- User profiles are automatically created and updated in Courier
- Contact information, preferences, and attributes sync in real-time
- No manual data management required
Event-Driven Notifications
- Customer events from your CDP automatically trigger Courier notifications
- Track user behavior like page views, purchases, or app usage
- Send contextual notifications based on real customer actions
Cross-Channel Orchestration
- Use CDP data to determine the best channels for each user
- Personalize content based on customer preferences and behavior
- Maintain consistent messaging across all touchpoints
Available CDP Integrations
Courier supports integrations with leading CDP platforms:Segment
- Segment to Courier: Send customer events from Segment to Courier
- Courier to Segment: Send notification events back to Segment for analytics
- Learn more about Segment integration
Rudderstack
- Rudderstack to Courier: Sync customer data and events from Rudderstack
- Courier to Rudderstack: Send notification data to Rudderstack for analysis
- Learn more about Rudderstack integration
Getting Started
- Choose your CDP: Select the CDP platform that best fits your needs
- Configure the integration: Set up the connection between your CDP and Courier
- Map your data: Define how customer data flows between systems
- Create notification workflows: Build automations triggered by CDP events
- Test and optimize: Monitor performance and refine your strategy
Use Cases
E-commerce
- Track customer browsing behavior and send personalized recommendations
- Trigger abandoned cart recovery sequences based on CDP events
- Send post-purchase follow-ups and re-engagement campaigns
SaaS Applications
- Monitor user onboarding progress and send helpful guidance
- Trigger feature adoption notifications based on usage patterns
- Send re-engagement campaigns for inactive users
Marketing Campaigns
- Create dynamic audience segments based on CDP data
- Send personalized campaigns based on customer preferences
- Track campaign performance across all customer touchpoints