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How to Supercharge PLG with a Great Communications Strategy

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Description

Creating a best-in-class user experience is critical to your larger PLG strategy. PLG works to push growth by appealing to users, not buyers. To do this successfully, a great communications strategy (focused on notifications) is imperative. Companies must meet their users in the channels that matter to them. It’s time to think outside of the email inbox.

Join Courier’s CEO, Troy Goode, and, Francesca Krihely, Sr. Director of Developer Experience at Snyk, as they discuss the components of a delightful application communications strategy that PMs can use to supercharge product-led growth.

You’ll learn:

  • The components of true PLG
  • Building your PLG tech stack
  • Best practices for product-led communications

Hosted by

A headshot of Troy Goode
Troy Goode

CEO, Courier

A headshot of Francesca Krihely
Francesca Krihely

Sr. Director, Developer Experience, Snyk

Notification infrastructure is mission-critical

The user experience of your product notifications is a critical component of the overall user experience of your application. Courier business tier is built for product-centric businesses that want to deliver the best possible user experience at scale.

Email & push notification

Notification infrastructure is mission-critical

The user experience of your product notifications is a critical component of the overall user experience of your application. Courier business tier is built for product-centric businesses that want to deliver the best possible user experience at scale.

Email & push notification

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