Platform Introduction

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Overview

Courier is a notification orchestration platform that helps you build intelligent, multi-channel notification systems. The platform consists of several core components that work together to design, route, and deliver notifications.

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Platform Components

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Content Management

Courier provides three approaches to create notification content that work across all channels, offering tools such as:

• Visual Designer - Drag-and-drop interface for creating templates without coding
• Elemental JSON - Programmatic content definition for developers who need precise control
• Direct API - Send custom content directly through API calls for dynamic notifications
• Template Management - Version control, approval workflows, and environment-specific deployments

Learn more about content creation methods and template management in the Content Overview.

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Provider Integrations

Courier connects to over 50 notification providers across email, SMS, push, and chat channels, providing features such as:

• Automatic Fallback - Route to backup providers when primary providers fail
• Performance Monitoring - Real-time visibility into provider health and delivery rates
• Easy Configuration - Manage multiple providers through one interface and API
• Multi-Provider Support - Use multiple providers for the same channel for redundancy and cost optimization

Learn more about connecting your first providers and understand integration capabilities in the Integrations Overview.

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Workspace Administration

Courier’s workspace administration system helps you manage environments, team access, and platform configuration, providing features such as:

• Environment Management - Separate development, and production environments with isolated data and settings
• API Key Management - Create and manage secure API keys with specific permissions and usage monitoring
• Team Access Control - Set up roles and permissions for different team members (e.g. Admin, Designer, Developer)
• Workspace Settings - Configure global settings, rate limits, and platform-wide preferences

Learn more about managing your workspace configuration and team access in the Workspaces Overview.

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User Management

Courier’s user management system handles the organization and storage of user data across different scales, with capabilities such as:

• User Profiles - Store contact information, device tokens, and custom attributes for personalization
• Audiences - Create dynamic user groups that automatically update based on profile data rules
• Lists - Manage static collections of users for campaigns and bulk messaging
• Preference Centers - Let users control their notification channels, frequency, and topic subscriptions

Learn more about user profiles and preference management in the Users Overview.

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Workflow Automation

Courier’s automation engine creates sophisticated multi-step notification sequences that adapt to user behavior and business events, offering components such as:

• Trigger Nodes - Start workflows based on events, schedules, or webhook calls from your application
• Action Nodes - Send notifications, update user data, or make external API calls to enrich data
• Control Flow - Add conditions, loops, and branching logic for intelligent workflows
• Integration Nodes - Connect to external services and APIs for data enrichment

Learn how to build complex notification workflows and automation sequences in the Automations Overview.

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Delivery & Routing

Courier’s routing system determines the most effective way for notifications to reach your users across multiple channels, with features such as:

• Channel Priority - Establish preferred order of channels with automatic fallback logic
• User Preferences - Respect individual user channel choices and frequency limits
• Rate Limiting - Prevent notification spam with configurable limits
• Geographic Routing - Optimize delivery based on user location and regional providers

Learn how to configure delivery rules and routing logic in the Sending Documentation.

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Tenants & Brands

Courier supports multi-tenant architectures and brand management for B2B SaaS platforms and organizations with multiple brands, offering features such as:

• Tenants - Organize users by organization or customer group with isolated data and settings
• Brands - Apply consistent styling to email notifications with custom logos, colors, and layouts
• White-Labeling - Send notifications on behalf of different organizations with custom branding
• Courier Create - Build custom notification providers and integrations for specialized use cases

Learn more about managing multi-tenant architectures and brand customization in the Workspaces Overview and Tenants Documentation.

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User Preferences

Courier’s preference management system allows users to control how they receive notifications while ensuring compliance, providing features such as:

• Subscription Topics - Organize notifications into categories that users can control independently
• Channel Preferences - Let users choose which channels they want to receive notifications on
• Frequency Controls - Set limits on notification frequency to prevent notification fatigue
• Compliance Tools - Built-in support for GDPR, CAN-SPAM, and other regulatory requirements

Implement user preference management and compliance features in the Preferences Overview.

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Analytics & Monitoring

Courier provides comprehensive tracking and monitoring to help you understand notification performance and system health, including tools such as:

• Real-Time Monitoring - Track delivery status and performance metrics as they happen
• Cross-Channel Analytics - Compare delivery rates and engagement across different channels
• User Engagement - Monitor opens, clicks, and conversions for email notifications
• Provider Performance - Track integration health and delivery rates with alerting
• Custom Metrics - Track business-specific KPIs and notification outcomes

Monitor notification performance and gain insights in the Analytics Overview.

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Ready to Get Started?

Ready to build your first notification? Follow our Quickstart Guide to get up and running in minutes.

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Next Steps

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