Analytics Overview

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Overview

Courier’s monitoring and analytics capabilities provide visibility into your notification system. Track every notification from creation to delivery, understand user engagement patterns, and optimize your workflows based on real-time data.

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What Can You Monitor?

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Notification Lifecycle Events

Track the complete journey of every notification. Monitor creation events when notifications are triggered and created, routing events showing how notifications are routed across channels, delivery events for successful and failed delivery attempts, engagement events including opens and clicks, and workflow events for multi-step automation progress and completion. For information about event tracking and monitoring, see the Analytics Documentation.

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Real-Time Performance Metrics

Monitor your notification system’s health and performance. Track delivery rates across all channels and providers, measure response times to see how quickly notifications are delivered, analyze channel performance to understand which channels work best for different users, monitor provider health for integration status and performance, and track error rates to identify delivery failures. For information about performance monitoring and metrics, see the Message Logs Documentation.

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Key Analytics Features

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Cross-Channel Insights

Understand how your notification strategy performs across different channels. Compare delivery rates, open rates, click rates, and response times between email, SMS, push notifications, and other channels to optimize your multi-channel approach. For information about cross-channel analytics and reporting, see the Analytics Documentation.

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Workflow Analytics

Track complex notification sequences and automation performance. Monitor workflow completion rates to see how often multi-step sequences complete, analyze performance at each stage of automation, track how often different conditional logic branches are taken, and visualize notification touchpoints over time to map user journeys. For information about workflow analytics and automation tracking, see the Automation Documentation.

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User Behavior Insights

Understand how users interact with your notifications. Analyze engagement patterns to see when users are most likely to engage, identify channel preferences to understand which channels users prefer for different content, measure response timing to see how quickly users respond to different channels, and study opt-out patterns to understand why users unsubscribe. For information about user behavior analytics, see the User Preferences Documentation.

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Monitoring Tools

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Real-Time Dashboards

Monitor your notification system in real-time. See notifications being sent live, get alerts for delivery issues immediately, monitor integration health and performance, and identify and resolve delivery problems quickly. For information about real-time monitoring and dashboards, see the Analytics Documentation.

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Historical Analytics

Track performance over time with trend analysis, compare different notification strategies with A/B test results, understand time-based performance variations with seasonal patterns, and track notification volume and engagement growth. For information about historical analytics and trend analysis, see the Message Logs Documentation.

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Custom Tracking

Track business metrics like conversions and revenue, monitor specific user actions and behaviors with custom events, track users through notification sequences with funnel analysis, and calculate the business impact of notifications with ROI measurement. For information about custom tracking and business metrics, see the Custom Domain Tracking Documentation.

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Event Types

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System Events

Track the technical aspects of notification delivery. Monitor notification creation when templates are triggered, routing events when channel routing decisions are made, sent events when messages are sent to providers, delivered events for successful delivery, and failed events with error details. For information about system events and technical monitoring, see the Message Logs Documentation.

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User Events

Track how users interact with notifications. Monitor opened events when users open emails or push notifications, clicked events when users click on notification content, unsubscribed events when users opt out, and preferences_updated events when users change template settings. For information about user events and engagement tracking, see the User Preferences Documentation.

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Workflow Events

Track automation and orchestration progress. Monitor workflow started events when multi-step sequences are initiated, step_completed events when individual steps in sequences are completed, condition_met events when conditional logic branches are taken, and completed events when entire sequences finish successfully. For information about workflow events and automation tracking, see the Automation Documentation.

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Use Cases

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Basic Performance Monitoring

Start by monitoring delivery rates and response times. Set up alerts for critical delivery failures, monitor provider performance, and track basic engagement metrics to understand notification effectiveness.

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Advanced Analytics

Add sophisticated analytics like user behavior patterns and workflow performance. Define clear KPIs for your notification strategy, A/B test different approaches, segment users to understand different behavior patterns, and iterate based on data to continuously improve.

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Compliance Monitoring

Implement analytics for regulated industries. Track consent changes for regulatory compliance, monitor opt-out patterns to respect user preferences, audit data usage for privacy compliance, and implement retention policies for analytics data.

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Next Steps