Create a Broadcast

Creating a broadcast takes four steps: name it and pick a channel, design the message, choose who receives it, and decide when it sends. To start, go to Broadcasts under Orchestration in the Courier app and click Add broadcast. Give it a name and choose the channel it will send on. Each broadcast sends over a single channel, and you can pick any channel you already have an integration connected for.

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Design the content

Design the message in the built-in editor. For email, use block mode to assemble it from building blocks like headings, text, images, and buttons, or HTML mode to write full custom HTML. The rest of Courier’s content tools work here too. Apply a brand, add variables to personalize each recipient’s version, and use built-in AI translations and previews to check the rendering before you send. Email also lets you set the subject and, when you need them, CC, BCC, From, and Reply-to.

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Choose recipients

A broadcast goes to a list or an audience. Open the Recipients dropdown and select one. A list is a group you curate by hand, so it is a good fit for fixed sets like beta testers or an internal team. An audience is a segment defined by rules, such as plan = enterprise, that Courier keeps current on its own as user profiles change.

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Send now or schedule

With content and recipients set, choose when the broadcast goes out. Select Now to send immediately to everyone in the list or audience, or Scheduled to set a date, time, and timezone. When you schedule, the editor confirms exactly when the message will be sent.

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Editing, rescheduling, and canceling

A scheduled broadcast stays flexible until it fires. You can reschedule it to a different date or time, or cancel it to stop the send altogether. Editing the content works differently. The content is locked while a broadcast is scheduled, so to change the message you cancel the send, make your edits, and schedule it again.

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Broadcast states

As it moves through this flow, a broadcast is always in one of three states:

• Draft. Created but not yet sent or scheduled.
• Scheduled. Queued to send at a set time. Can be rescheduled or canceled.
• Sent. Delivered to recipients. Metrics are available.

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Next steps