How Trusted Health Built Product Notifications for Hospital Workforce Management
Fragmented tools made product notifications hard to scale
Trusted Health modernized healthcare staffing by digitizing the travel nurse recruiting process. Through its marketplace, clinicians can browse jobs, understand pay transparently, and apply without relying on manual recruiters. In parallel, Trusted built Works, an enterprise workforce platform that helps hospitals manage schedules and fill shifts more efficiently.
Both sides of the business depend on timely, accurate communication. Notifications are critical to activation, matching, and day-to-day operations.
Clinicians must complete detailed profiles and credentials before they can apply for jobs. Activation depends on nudging users through that process. Once activated, clinicians expect daily job matches and alerts based on preferences like location, specialty, and pay. Hospitals, meanwhile, need in-app notifications tied directly to scheduling workflows inside the Works platform.
Over time, notifications became fragmented across teams and tools. Marketing platforms handled some messages. Operations relied on human outreach. Product teams triggered others. Ownership was unclear, routing was inconsistent, and it was difficult to understand how users were actually experiencing Trusted’s communication.
Product-driven notifications were routed through marketing tools like Braze, which were not designed for real-time, transactional messaging tied directly to product state. Using these tools required duplicating application data into a separate system, leading to data inconsistencies, limited engineering control, and higher costs for workflows they were never built to support.
As Trusted scaled both its marketplace and enterprise products, notifications became critical infrastructure. They needed to be reliable, tightly integrated with product data, and flexible enough to support very different user groups without becoming an operational burden.
Standardizing multi-channel product notifications without rebuilding infrastructure
Courier allowed Trusted Health to bring structure and consistency to product-driven notifications without slowing development or forcing a rewrite of existing systems.
Trusted integrated Courier as a centralized notification layer for transactional and activation messaging, replacing marketing tools like Braze for product-driven notifications. Engineers used Courier’s API to route notifications across email, SMS, and in-app channels while keeping message logic tied directly to real-time product events.
The team started with the marketplace. Courier powered profile-completion nudges, daily job-match emails, and preference-based job alerts. SMS became the primary channel for time-sensitive clinician notifications, while email handled summaries and matching digests. Templates were managed centrally, removing the need for engineers to hard-code content or maintain channel-specific logic.
On the enterprise side, Courier supported in-app notifications inside the Works platform, where hospital managers coordinate schedules and staffing. Different products and user groups could operate independently while relying on the same underlying notification infrastructure.
Courier also helped Trusted clearly separate product notifications from marketing workflows. Marketing teams continued using their existing tools for campaigns and experimentation, while engineering-owned notifications remained tightly coupled to product data. This eliminated data duplication, improved message accuracy, and reduced the cost and complexity of delivering high-volume transactional notifications.
By externalizing routing, template management, and delivery behavior to Courier, Trusted reduced complexity inside its core applications while gaining a reliable, scalable foundation for notifications across both sides of the business.
A Scalable Notification Foundation for Hospital Workforce Management
Stronger clinician activation
Courier supports reminders and progress nudges that move clinicians from signup to job-ready, ensuring profiles and credentials are completed before applications begin.
Consistent job matching and alerts
Daily job matches and preference-based alerts are delivered reliably across email and SMS, without custom pipelines for each channel.
Improved data quality
Notifications now reflect the true state of the product, without duplicating or syncing data across multiple systems.
Clear ownership and lower overhead
Product and engineering teams fully own transactional messaging, while marketing continues to run campaigns independently. Trusted avoids paying marketing-platform costs for product notifications.
In-app communication for hospital workflows
Enterprise users receive notifications directly inside the Works platform, aligned with how hospital managers operate day to day.
Trusted Health
trustedhealth.com
Industry
Healthcare Workforce Management
Pain point
Fragmented notification architecture
About the company
Trusted Health modernizes healthcare staffing with a clinician-first marketplace and Works, an enterprise workforce management platform for hospitals. Together, they help health systems fill schedules efficiently while giving clinicians transparency and control.
Other use cases
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