Twilio Notify End of Life: How to Migrate Safely

💡 Planning your Twilio Notify migration?
See our full breakdown of how to replace Notify with Courier without changing your Twilio setup.
Read the Twilio Notify Migration Guide →

If your app still depends on Twilio Notify, it’s time to make a plan. Twilio has confirmed that Notify is end of life and will be fully retired on January 31, 2027. The product has been closed to new customers since October 24, 2022, and is no longer being actively developed.

In Twilio’s own words:

“As of October 24, 2022, Twilio Notify will reach end of life on January 31, 2027 for existing customers. This EOL doesn’t affect other push notification use cases powered through Twilio products such as Verify, Voice, Conversations or Engage.”
— Twilio Help Center

That means Notify is running in maintenance mode only. It’s still online, but not evolving—no new features, no updates, no replacements announced. For developers still running production workloads on Notify, this is the signal to start transitioning now.

This article explains what Twilio’s decision means, why it matters, and how you can migrate to Courier—a platform that gives you all of Notify’s features and more, without losing Twilio or your existing messaging setup.

Get All of Notify’s Features and More with Courier

Courier gives developers everything they had with Twilio Notify, plus the flexibility and visibility modern systems need. It’s the simplest way to replace Notify without changing your providers or rewriting your notification logic.

Courier works with Twilio, WhatsApp (via Twilio), SendGrid, and Segment. You connect your existing accounts and start sending through one API.

What developers get:

• Single API for email, SMS, push, chat, and in-app notifications
• Config-driven routing and fallback that controls how messages are delivered
• Built-in user preferences for opt-ins and subscription management
• Courier Inbox for real-time in-app notifications on web and mobile
• Logs and metrics for every message, with Datadog integration

Courier is trusted by Twilio, SendGrid, and Segment—who are also investors. It’s built for developers who want to keep their Twilio setup while removing the orchestration and maintenance burden Notify once handled.

If you’re still on Notify, Courier lets you migrate quickly and keep your system stable.

Migrate from Notify to Courier in Four Steps

You can replace Twilio Notify with Courier in days, not months. The full process is detailed in our Notify EOL migration guide, but here’s the overview.

1. Connect your existing providers
Link Twilio, WhatsApp, SendGrid, and Segment to Courier. You’ll keep your numbers, senders, and credentials—no infrastructure changes required.

2. Recreate your notifications
Move your Notify message types into Courier using templates and workflows. Routing and fallback logic are handled in configuration, not code.

3. Migrate one use case at a time
Start with a single notification type (like password resets or delivery updates). Validate delivery, logs, and user experience before migrating the next set.

4. Complete cutover and monitor
Once your notifications are live in Courier, disable Notify and track system metrics through Courier’s logs or Datadog integration.

For timelines, code samples, and architecture diagrams, read the full migration guide →.

The Deadline

Twilio will retire Notify for good on January 31, 2027. That may sound distant, but it’s coming fast. Dependencies age, APIs drift, and waiting until the deadline increases migration risk.

If your app still relies on Notify, now’s the time to move. The product won’t evolve, and there’s no replacement planned inside Twilio. By the time Notify goes offline, you’ll either have migrated—or your notifications will stop sending.

Courier gives you a straightforward way to move off Notify while keeping Twilio and your other providers. It’s fast to set up, easy to maintain, and built for developers who want reliability without the overhead.

Don’t wait for the API to go dark.
Start your migration today:
👉 Read the Twilio Notify Migration Guide
or talk to a Courier Solutions Engineer to plan your transition.

FAQs About Twilio Notify End of Life

When is Twilio Notify shutting down?
Twilio officially announced that Twilio Notify will reach end of life on January 31, 2027, for existing customers. The product has been closed to new customers since October 24, 2022, and remains in maintenance-only mode until retirement. After that date, all Notify API requests will fail, and Twilio recommends migrating to other messaging solutions before the cutoff to avoid service disruption.

Is there a direct Twilio Notify replacement?
No. Twilio has not released a 1:1 replacement for Notify. The company suggests combining Programmable Messaging, Conversations, or Engage for certain use cases, but these require teams to rebuild routing, preferences, and orchestration logic. Many engineering teams instead use Courier as their Twilio Notify alternative, since it connects directly to Twilio, WhatsApp, SendGrid, and Segment, providing all of Notify’s features plus in-app delivery and observability.

Can new customers still use Twilio Notify?
No. As of October 24, 2022, Twilio stopped offering Notify to new customers. Only existing accounts can continue using the service until its end-of-life date. If you’re evaluating notification infrastructure today, start with a modern orchestration platform like Courier, which integrates with Twilio and other providers while handling routing, preferences, and delivery tracking through one API.

Does the Twilio Notify EOL affect other Twilio products?
No. The end of life for Notify does not affect Twilio’s other communications products, including Verify, Voice, Conversations, or Engage. Those products will continue to operate normally. Twilio’s official EOL announcement only applies to Notify, the company’s legacy multi-channel orchestration API.

What should developers do before the shutdown?
Audit every workflow that sends through Notify. Identify all message types, bindings, and fallback logic. Then begin migrating to a platform that supports multi-channel delivery and preferences management, like Courier. The earlier you move, the more time you’ll have to test and optimize before the Notify API shuts down permanently in 2027.

How long does migration from Twilio Notify to Courier take?
Most teams complete a full migration within a few days to a few weeks, depending on volume and message complexity. Courier provides templates, SDKs, and detailed migration steps that let developers move one use case at a time. Because Courier supports Twilio directly, you can keep your existing numbers and channels while testing new workflows safely in production.

Can I keep using Twilio with Courier?
Yes. Courier integrates natively with Twilio SMS and WhatsApp via Twilio, so you can keep your Twilio credentials and infrastructure while offloading orchestration, preferences, and routing to Courier. This approach lets teams modernize their notification layer without rewriting their messaging stack.