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What are Brand Snippets?

Snippets are reusable pieces of Handlebars code that you can include in your email templates. Use snippets for content that appears across multiple templates, like:
  • Standard legal disclaimers or footer text
  • Social media links
  • Promotional banners or CTAs
  • Support contact information
Snippets are defined at the brand level and can be referenced by name in any template that uses that brand.
Brand Snippet

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Creating a Brand Snippet

To create a Snippet:
  1. Navigate to the Brands tab in Courier
  2. Select the brand you want to add the snippet to
  3. Click the Snippets tab
  4. Click Add Snippet
  5. Give your snippet a name (this is how you’ll reference it in templates)
  6. Add your Handlebars content

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Using Brand Snippets in Templates

Reference snippets in a Template Block using Handlebars partial syntax: 
{{>snippet_name}}
For example, if you created a snippet named legal_footer: 
{{>legal_footer}}
Brand Snippet Block
Using the notification preview allows you to see the snippet rendered:
Brand Snippet Preview

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Customizing Snippets with Variables

Snippets can include variables that get populated from data passed in the Send API call. Use standard Handlebars variable syntax within your snippet: 
<p>Thanks for being a customer since {{profile.member_since}}!</p>
<p>Your current plan: {{data.plan_name}}</p>
Variables in snippets have access to the same data context as the rest of your template, including profile, data, and brand variables.
Brand Snippet Variables

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Snippet Inheritance from the Default Brand

Custom brands extend the default brand’s snippets. This means:
  • Snippets defined in the default brand are automatically available in all custom brands
  • If a custom brand defines a snippet with the same name, it overrides the default brand’s snippet
  • Custom brands can have their own additional snippets alongside inherited ones
Example:
  • Default brand has snippets: footer, social_links, legal_text
  • Custom brand “Acme” has snippet: footer (custom version)
  • When using Acme brand: footer uses Acme’s version, social_links and legal_text use the default brand’s versions
This inheritance model lets you:
  • Define common snippets once in the default brand
  • Override specific snippets per brand when needed
  • Avoid duplicating content across brands

Brands Overview

Learn how to configure and use brands

Handlebars Helpers

Formatting and logic helpers for snippets