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Action Blocks

A detailed look at Courier Action Block functionality, use cases and best practices.

Working With Action Blocks

Availability: All channels

The action block presents the recipient with an action to perform. Depending on the channel, this could appear as a button or a link.

New Action Block

Block Level Options

When you select an action block, you are presented with a toolbar with the following formatting options depending on the notification channel.

action block

Action Block Options


  • Presents you with a modal to set the Friendly Text and Action. For most channels, the action is a URL. For Slack, you can opt to use a webhook.


  • Displays the action as a button. If you drag a button from the reusable content library into a channel where the button is not an option, Courier automatically reformats it into a link.

Action buttons are not available across all channels. For SMS and Chat options, the button will render as a URL.


  • Displays the action as a URL link.


  • Allows you to align the content of the block left, center or right.


  • Presents the users with a color picker to select the button color. You can use a color from the palette or enter the hex value for a custom color - or select from pre-defined brand template colors. This option is only available for action buttons.

Hide an Action Block Using Conditions

It is possible to hide an action block - or any other type of block - using conditional filters.

Action Block Filter
Action Block Conditions