Guides/How to build Slack & Microsoft Teams notifications/Why Use Slack and Microsoft Teams Notification Tools

Chapter 1

Why Use Slack and Microsoft Teams Notification Tools

Why workplace notifications reach users faster than email and enable action without context switching. Covers the dual-platform reality facing B2B teams, where Slack and Teams fit within omnichannel strategy, and the essential components for production systems including OAuth, templates, routing, state tracking, and compliance.

How to build Slack & Microsoft Teams notifications

Workplace notifications through Slack and Microsoft Teams reach users where they spend their workday, enabling faster responses and keeping context in one place.

Why Slack and Microsoft Teams Notifications Matter

Your application tracks important events, and someone needs to act on them. Email isn't great for time-sensitive updates because people batch-check it throughout the day. Slack and Microsoft Teams work because people keep them open. When your notification lands there, it shows up within seconds.

What makes workplace notifications interesting isn't just faster delivery. It's that people can act right there in the message. A finance manager reviewing an expense report in Teams can click 'approve' without opening your application. The notification becomes part of their workflow instead of an interruption.

Building these notifications turns out to be more involved than expected. Slack and Microsoft Teams use completely different authentication models, message formats, and delivery mechanisms. Slack needs OAuth flows with workspace-specific tokens. Teams requires Azure Bot Framework registration and multi-tenant architecture. You end up maintaining two separate codebases with different rate limiting rules, error handling patterns, and threading models.

slack notification flow chart

This guide walks through what makes Slack and Teams notifications work well, how they fit within your overall notification strategy, and the infrastructure you need to make them reliable.

Workplace Notifications

Most products send notifications through multiple channels. Email for receipts. SMS for urgent alerts. Push for mobile. In-app notifications for session-based updates. Slack and Teams fill a specific role that other channels can't replicate.

Cursor slack

Greater Visibility

When you send an email about a budget approval, the recipient reads it alone. Send the same notification to Teams, and they can immediately ask colleagues who have context. The notification arrives where coordination already happens. This makes workplace notifications particularly valuable for anything requiring discussion, approval, or group decision-making.

Interacting with Slack/Teams Notifications

Email and SMS are essentially read-only. Push notifications disappear after dismissal. In-app notifications only reach active users. Slack and Teams notifications persist in searchable history and support rich interactions like buttons, forms, and threaded discussions. You can build workflows where the notification itself becomes the interface for completing tasks.

Cross-Channel Awareness

When someone clicks "approve" on an expense report in Teams, you don't also email them about it. When they acknowledge an alert in Slack, you don't send a follow-up SMS. This coordination requires infrastructure beyond just calling individual platform APIs.

The Dual-Platform Reality

You ship Slack notifications, customers use them, then enterprise prospects ask: "Does this work with Microsoft Teams?" The answer determines whether you win or lose certain deals.

The split isn't random. Some teams, like software engineers, prefer Slack's threading model and developer ecosystem. But organizations invested in Microsoft 365 use Teams because it's bundled with their license. Neither platform is going away. Many large enterprises run both simultaneously.

Building Slack notifications gets you access to one set of customers. Building Teams gets you a different set. Building both means maintaining two separate integrations with different authentication patterns, message formats, and delivery models. The technical work roughly doubles, but supporting both becomes table stakes for enterprise sales, similar to how supporting iOS and Android became non-negotiable for mobile apps.

Essential Components

Professional Slack and Teams notifications require several capabilities working together. Getting one piece right doesn't help much if the others are missing.

OAuth & Token Management

Each customer workspace maintains its own credentials. You need to handle initial authorization, secure token storage, refresh cycles, and revocation gracefully. When tokens expire or get revoked, you need error handling and user-facing messages explaining what happened. Failure here means no notifications get delivered at all.

Template Design

Your product team should be able to design and update workplace messages without filing engineering tickets. This gets complicated because Slack uses Block Kit while Teams uses Adaptive Cards. Neither format is simple. You need a system that handles both, supports variables and conditional content, and previews messages before sending. Most teams end up building a custom abstraction layer or accepting the maintenance burden of dual templates.

template for slack

Routing & Delivery Logic

When you begin to add multiple channels, getting messages to the right place is not a trivial problem. When you layer in preference management, priority systems, scheduling, and channel selection for DMs versus team channels, it gets even more complicated. Both Slack and Teams restrict how quickly you can send messages, so you need queuing, retry logic, and fallback strategies.

State Management & Threading

These tools maintain conversational context. Follow-up messages about a deployment should appear as threaded replies under the original. This keeps channels organized. Threading works differently on each platform, so you end up building abstractions that work across both implementations.

Webhooks

Webhooks turn notifications into product workflows. When someone clicks a button, Slack or Teams sends a webhook to your application. You need endpoints to receive these, verify authenticity, respond quickly (platforms time out fast), and maintain enough context to understand what action was taken on which notification.

Analytics & Observability

You need to answer questions about what's working and why something keeps failing. Track delivery rates, measure engagement, debug failures. When a customer reports a missing notification, you need enough logging to figure out whether it was filtered, rate-limited, failed authentication, or delivered but ignored.

Compliance & Security

Audit logs, encryption, data retention policies, and certifications like SOC 2. This needs to be baked into architecture from the start.

Building vs. Buying

Teams face a choice between implementing all this infrastructure or using specialized platforms that provide it as a service.

Building makes sense in specific situations: you're sending billions of notifications monthly, your needs are so unique that existing platforms can't support them, or notification infrastructure is core to your competitive advantage.

For most products, notifications are important but not differentiating. A project management tool needs reliable notifications, but users don't choose it based on notification infrastructure. The infrastructure requirements we outlined represent months of engineering work. For a team of three engineers, that's roughly a year to build and reach production quality. That's time that could go toward features that actually set your product apart.

Specialized notification platforms handle this infrastructure so you don't have to. They manage authentication, offer template designers for non-engineers, handle delivery orchestration, track state across channels, and maintain integrations as platform APIs change. When Slack updates their API, the platform updates. Your code stays the same.


Next chapter

Technical Implementation

Step-by-step setup for Slack OAuth and Teams Bot Framework, then connecting both to Courier. Covers sending notifications through the unified API, designing templates in the visual editor, targeting users and channels, adding interactive buttons, handling webhooks, managing rate limits, and debugging delivery issues.

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