
If you’re part of a small engineering team working on the first release of an application, at some point there will be a discussion and a choice about the app’s backend architecture. Depending on the architecture, the team will succeed and struggle in scaling with it. The impact of the chosen architecture includes:
These are several of many second and third order effects that come out of choosing the first architecture for the app. At Courier, we chose to implement an event driven architecture (EDA) backed by AWS for our backend to ensure we could scale with many of the vectors listed. The next couple sections will cover what is EDA at a high level, why EDA fits Courier’s engineering needs, and the benefits & struggles we’ve experienced for the first year.
Event driven architecture is a choice to design software around events. Events typically represent a change of state that occurred in the past. A part of the app will dispatch events for each state change, and there will be one to many reactions to the event. Reactions include changing the view of a read store, invalidating cache, sending a notification, exposing the data via webhook to its consumers, or triggering another business process. Event driven architectures promote a highly decoupled system environment because once the system dispatches the event, it doesn’t need to know what happens afterwards. It all allows for independent work on the code that can react to the event. There is coupling though at the event itself. If there is a destructive change to the shape of the event, all the systems that react to the event will need to change to correctly process it.
Courier’s main focus is to help customers quickly design notifications and deliver them through our send endpoint. Behind the endpoint exists a set of processes that takes the notification and determines what recipients will receive in the end. Along each step of the process, we need to raise events that other parts of our app will subscribe and handle. Some of these handlers include rendering read only views of our message, hydrating our logs, and moving the notification from a transient state to an end state.
Based on what I said in the previous paragraph, there is a cohesive relationship with our engineering needs and what EDA offers for a guideline. Another reason we chose EDA is that AWS provides up to two event streams off of DynamoDB giving us an easy mechanism to raise events and put them into other services in AWS such as Kinesis where we can set up one to many observers.
With choosing EDA, the team at Courier gained many benefits that’s helped us, but we also ran into a few challenges.
Some of the benefits include:
Some of the struggle we had were:
Based on our product values in delivering messages based on customer events, it made sense for us to choose EDA. We believe we and the architecture will scale as our product adds more features. Even with our early struggles with it, the benefits of our choice outweigh the cons. Part of choosing the right architecture is matching what your business needs not only in the short term but for the long term too.

React Native solved a problem nobody had. Use Flutter.
Shopify moved back to Swift and Kotlin because coding agents made two codebases affordable. That kills React Native's reason to exist. It does not touch Flutter's, and the canvas is why.

How to send Slack notifications from your app
Slack is where your customers already work, which makes it a product surface rather than only an internal alerting channel. Posting an approval request or a status change into a customer's own Slack means working in workspaces you don't own, addressing people by email rather than Slack ID, and holding a separate credential for every customer.

Your notification analytics are now available by API
If it's in the Courier dashboard, it's on the API. Analytics was one of the last screens where that wasn't true. GET /notifications/{id}/metrics returns sends, deliveries, opens, clicks, errors, and undeliverable counts per template as a time series, broken out by provider and channel, so the numbers can live in your own product or go straight to an agent.