Message sends
Your plan sets the price per send:
Adding a credit card to a Developer workspace moves it to Business. Courier pricing has the current plans.
How sends are counted
One send is one template sent to one recipient. A multi-channel template counts as one send, even when it delivers separate messages over email, SMS, and push:
A send counts whether or not the provider delivers it. Undeliverable messages and messages blocked by preferences count too. Sends from every count, including Test and custom environments.
The per-send price covers every channel, including Courier Inbox, which has no fee of its own. The providers you connect, such as SendGrid or Twilio, bill you separately under their own pricing.
AI credits
AI credits pay for and , and both draw from one balance. Credits cost $1 per 100, and you buy them in packs in the console on the Business or Enterprise plan. They’re billed separately from your sends.- AI journey nodes cost a set number of credits per run for the model you pick, plus overage past 3,072 input tokens or 1,000 output tokens. A journey test run that reaches an AI node costs the same as a real one. The per-model costs are in .
- AI Translation costs 2.5 credits per translation request, plus token overages. A long template can take more than one request per locale.
Device previews
is a paid monthly add-on, so it needs a credit card on file. Enable it in . Each device in a run counts as one preview. The add-on comes in three tiers, each with a set number of previews a month. Each preview past that bills as overage:
Included previews reset monthly and don’t roll over. A run request that Courier rejects isn’t billed.
FAQ
Plans and send pricing
How much does Courier cost?
How much does Courier cost?
Courier has three plans. Developer is free for 10,000 sends a month. Business is pay-as-you-go at 0.005 per send. Pricing is based on sends, not on seats or channels.
Does Courier have a free plan?
Does Courier have a free plan?
The Developer plan is free and includes 10,000 sends a month, journeys, broadcasts, the MCP server, the CLI, and the SDKs.
How do I estimate my monthly bill on the Business plan?
How do I estimate my monthly bill on the Business plan?
Your send cost on Business is
monthly sends × $0.005, counting every send. For example, 50,000 sends a month costs 1,000, and 1,000,000 costs $5,000. AI credits and the Device Preview add-on bill on top of that.What happens when I go over 10,000 sends a month?
What happens when I go over 10,000 sends a month?
Sending more than 10,000 a month takes the Business plan, which you get by adding a credit card. Business charges $0.005 for every send, including the first 10,000, with no seat or channel fees.
How do I upgrade to the Business plan?
How do I upgrade to the Business plan?
Add a credit card in . A workspace with a card on file is on the Business plan, which also unlocks AI credits and the Device Preview add-on.
Does Courier offer volume discounts?
Does Courier offer volume discounts?
The Enterprise plan has custom volume pricing below $0.005 per send, quoted by Courier’s sales team based on your volume. It also adds role-based access control, observability integrations, a dedicated Slack channel, and an enterprise SLA.
Does Courier charge per seat or per channel?
Does Courier charge per seat or per channel?
Courier charges per send only, so adding teammates or channels doesn’t change your bill.
Does Courier's price include provider fees, such as SMS or email provider charges?
Does Courier's price include provider fees, such as SMS or email provider charges?
Courier’s per-send price covers Courier. Every provider you connect, for email, SMS, push, or chat, bills you its own fees, such as per SMS segment. Courier Inbox, the in-app channel, has no fee beyond the per-send price.
Does it cost extra to send from an AI agent?
Does it cost extra to send from an AI agent?
Sending from an AI agent costs the same as any other send. Agents use Courier’s MCP server, CLI, or SDKs, all included on the free Developer plan, and there’s no per-agent fee.
Why is my new workspace on the Developer plan?
Why is my new workspace on the Developer plan?
A new workspace isn’t attached to an existing Enterprise contract or plan. If your contract covers multiple workspaces, contact your Courier account team or support to add the new workspace to your plan.
Who can change the plan or payment method?
Who can change the plan or payment method?
Administrators manage billing, including the plan and payment method. The Manager role doesn’t include billing. With , the
billing scope grants ViewBilling, UpdatePaymentMethod, and UpdatePlan.Counting sends
What counts as a send?
What counts as a send?
A send is one template sent to one recipient. A multi-channel template counts as one send, even when it delivers separate messages over email, SMS, push, Slack, and Inbox.
Do test sends count toward my bill?
Do test sends count toward my bill?
Sends made with a Test key count the same as Production sends, and so do sends from custom environments.
Do undelivered messages count?
Do undelivered messages count?
A send counts whether or not the provider delivers it, so bounced and undeliverable messages count.
How are sends to a list or audience counted?
How are sends to a list or audience counted?
A send to a list or audience counts once per recipient. A send to a list of 100 users is 100 sends.
How can I reduce my send count?
How can I reduce my send count?
and combine several events into one notification, so a user gets one send instead of many. That lowers your Courier bill and your provider costs.
AI credit costs
What do AI credits cost?
What do AI credits cost?
AI credits cost $1 per 100 credits. You buy them as packs in the console, billed separately from your sends.
Which plans can use AI credits?
Which plans can use AI credits?
AI credits are available on the Business and Enterprise plans. On the Developer plan, credit packs can’t be bought and AI journey nodes can’t be placed on the canvas.
What uses AI credits?
What uses AI credits?
AI journey nodes and AI Translation both use AI credits, and they draw from the same balance.
How many credits does an AI journey node use?
How many credits does an AI journey node use?
An AI journey node uses a fixed number of credits per run for the model you pick, plus overage when the input passes 3,072 tokens or the output passes 1,000 tokens. Web search on Anthropic models adds 2 credits per run. lists the cost of every model.
How much does AI Translation cost?
How much does AI Translation cost?
AI Translation costs 2.5 credits per translation request, plus token overages. A long template can take more than one request per locale.
Do journey test runs use AI credits?
Do journey test runs use AI credits?
A journey test run that reaches an AI node uses the same credits as a real run, because it calls the same model.
Does a skipped AI node use credits?
Does a skipped AI node use credits?
An AI node whose conditions aren’t met is skipped and uses no credits.
How does auto top-up work?
How does auto top-up work?
Auto top-up charges your card for another credit pack when your balance falls below a threshold. The default threshold is 100 credits.
Device preview costs
How much does Device Preview cost?
How much does Device Preview cost?
Device Preview is a monthly add-on in three tiers. 0.20 each. 0.15 each. 0.12 each.
What counts as one preview?
What counts as one preview?
Each device in a run is one preview. A run across 12 email clients uses 12 previews.
Do unused previews roll over?
Do unused previews roll over?
Included previews reset each month and don’t roll over.
Am I billed for a rejected preview run?
Am I billed for a rejected preview run?
Courier checks a run request before the run exists, so a rejected request isn’t billed.
How do I turn on Device Preview?
How do I turn on Device Preview?
Enable the Device Preview add-on in . It needs a credit card on file.