AWS SES logo

VS

Loops logo

AWS SES vs Loops

Two transactional email providers, compared on price, features and ratings — so you can pick fast.

Updated June 2026

The verdict

AWS SES wins on compliance and cost at scale.
Loops wins on developer experience and analytics.

AWS SES starts at $0.10 versus Loops's Free. Pick based on volume and team — the scorecard below breaks down where each one leads.

By the numbers

How do AWS SES and Loops compare?

Leader highlighted · figures as of June 2026

Entry price · @ 1,000/mo

$0.10

AWS SES

Free

Loops

Price at scale · @ 50,000/mo

$5

AWS SES

$49

Loops

Drag-and-drop editor · visual builder

No

AWS SES

Yes

Loops

Scorecard

Feature by feature, how do they stack up?

Capability
AWS SES logo
AWS SES
Loops logo
Loops
Pricing
Starting paid plan$0/mo$49/mo
Cost per 1k @ 100k$0.1
Pricing modelPAYGSubscription
Overage$0.10 per 1,000 emails (flat PAYG)No send overages (sends unlimited on paid plans); cost scales by contact-count tier
Deliverability
Dedicated IPAdd-onNo
Deliverability toolingYesYes
Automated IP warmupYesYes
Suppression managementYesYes
SPF / DKIM / DMARCYesYes
BIMIYesYes
API & sending
Transactional APIYesYes
Marketing campaignsNoYes
SMTP relayYesYes
Inbound routingYesNo
Dynamic templatesYesYes
Batch sendYesYes
Scheduled sendYes
Developer experience
Official SDKsJava, Python, JavaScript/Node.js, .NET, Ruby, Go, PHP, C++JavaScript/TypeScript, Go, Ruby, PHP, Nuxt
Event webhooksYesYes
Drag-and-drop editorNoYes
Custom HTML editorYesYes
Email validationAdd-onIncluded
Log retentionNot publicly documented
Sandbox / test modeYesYes
Analytics
Open / click trackingYesYes
Analytics dashboardYesYes
A/B testingNoYes
Compliance
EU data residencyYesNo
SOC 2YesYes
HIPAABAANo
GDPRYesYes
ISO 27001YesYes
Support
Support channelsEmail, Chat, Phone (via AWS Support plans)Email/in-app support; docs and AI agent setup
24/7 supportYesNo
Support SLAPlan-gatedNo

Decision helper

Which should you choose?

AWS SES logo

Pick AWS SES

It is suitable for developers on the AWS ecosystem who want to integrate a mailing system into their software.
It is suitable for firms or brands to send bulk transactional emails.
It is an excellent tool for email marketing.
Set up AWS SES with Courier →
Loops logo

Pick Loops

You're a SaaS company wanting lifecycle and transactional email from one developer-friendly tool
You send high volume to a moderate, well-managed contact list
You want fast setup with a clean API and polished editor
You need SOC 2 / ISO 27001 but not dedicated IPs, HIPAA, or inbound routing
Explore Courier integrations →

FAQ

Common questions

AWS SES starts at $0.10 versus Loops's Free. Because pricing models differ by tier, the cheaper option depends on your monthly volume — compare the pricing rows in the scorecard above.

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Why not both?

Use both behind one API.

Route AWS SES, Loops, or both — and switch providers without changing your code. Courier sits in front of every channel.

Start building freeRead the docs

Pricing, plans and feature availability as of June 2026 and may change. Ratings are aggregated from public review platforms.

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