AWS SES vs Loops

Two transactional email providers, compared on price, features and ratings, so you can pick fast.

AWS SES wins compliance and cost at scaleLoops wins developer experience and sending APIs

Updated August 2026

At a glanceAWS SESLoops
Entry price$0.10Free
Cost per 1k @ 100k$0.1—
Free tier3,000/mo (1st yr)4,000/mo
Drag-and-drop editorNoYes

THE VERDICT

AWS SES wins on compliance and cost at scale. Loops wins on developer experience and sending APIs.

AWS SES starts at $0.10 versus Loops's Free. Pick based on volume and team, and the scorecard below breaks down where each one leads.

Which should you choose?

Pick AWS SES

✓It is suitable for developers on the AWS ecosystem who want to integrate a mailing system into their software.
✓It is suitable for firms or brands to send bulk transactional emails.
✓It is an excellent tool for email marketing.
Set up AWS SES with Courier →

Pick Loops

✓You're a SaaS company wanting lifecycle and transactional email from one developer-friendly tool
✓You send high volume to a moderate, well-managed contact list
✓You want fast setup with a clean API and polished editor
✓You need SOC 2 / ISO 27001 but not dedicated IPs, HIPAA, or inbound routing

Feature by feature

Winner cells are tinted, green where AWS SES leads, violet where Loops does.

capability
AWS SES
Loops
Starting paid plan
$0/mo
$49/mo
Cost per 1k @ 100k
$0.1
—
Pricing model
Pay-as-you-go
Subscription
Overage
$0.10 per 1,000 emails (flat Pay-as-you-go)
No send overages (sends unlimited on paid plans); cost scales by contact-count tier
Dedicated IP
Add-on
No
Deliverability tooling
Yes
Yes
Automated IP warmup
Yes
Yes
Suppression management
Yes
Yes
SPF / DKIM / DMARC
Yes
Yes
BIMI
Yes
Yes
Transactional API
Yes
Yes
Marketing campaigns
No
Yes
SMTP relay
Yes
Yes
Inbound routing
Yes
No
Dynamic templates
Yes
Yes
Batch send
Yes
Yes
Scheduled send
—
Yes
Official SDKs
Java, Python, JavaScript/Node.js, .NET, Ruby, Go, PHP, C++
JavaScript/TypeScript, Go, Ruby, PHP, Nuxt
Event webhooks
Yes
Yes
Drag-and-drop editor
No
Yes
Custom HTML editor
Yes
Yes
Email validation
Add-on
Included
Log retention
—
Not publicly documented
Sandbox / test mode
Yes
Yes
Open / click tracking
Yes
Yes
Analytics dashboard
Yes
Yes
A/B testing
No
Yes
EU data residency
Yes
No
SOC 2
Yes
Yes
HIPAA
BAA
No
GDPR
Yes
Yes
ISO 27001
Yes
Yes
Support channels
Email, Chat, Phone (via AWS Support plans)
Email/in-app support; docs and AI agent setup
24/7 support
Yes
No
Support SLA
Plan-gated
No

FAQ

Common questions

AWS SES starts at $0.10 versus Loops's Free. Because pricing models differ by tier, the cheaper option depends on your monthly volume, so compare the pricing rows in the scorecard above.

Keep comparing

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Why not both?

Use both behind one API.

Route AWS SES, Loops, or both, and switch providers without changing your code. Courier sits in front of every channel.

Start building freeRead the docs

Pricing, plans and feature availability as of August 2026 and may change. Ratings are aggregated from public review platforms.

Multichannel Notifications Platform for SaaS