Winner cells are tinted, green where Azure SMS leads, violet where Plivo does.
capability
Azure SMS
Plivo
Pricing
Price per SMS (US)
$0.0075
$0.0077
Pricing model
Pay-as-you-go per message segment billed through the Azure subscription; no ACS-specific platform fee, but separate leasing and registration fees apply per number type
Pay-as-you-go per message; no required platform fee
Volume discounts
No
Yes
Channels
SMS
Yes
Yes
MMS
Yes
Yes
WhatsApp
Yes
Yes
RCS
No
Yes
Voice
Yes
Yes
Routing & delivery
Carrier network
Relies on underlying carrier partners rather than owning tier-1 infrastructure; publishes a per-carrier surcharge table (AT&T, T-Mobile, Verizon, US Cellular, etc.) for 10DLC traffic
Direct carrier connections to 190+ countries
A2P 10DLC
Yes
Yes
Two-way messaging
Yes
Yes
Short codes
Yes
Yes
Toll-free
Yes
Yes
Number lookup
Yes
Yes
Developer experience
Official SDKs
C#/.NET, JavaScript/Node.js, Python, Java
Python, Java, Node.js, Ruby, PHP, .NET, Go
Delivery webhooks
Yes
Yes
Test / sandbox
—
Yes
Compliance
SOC 2
Yes
Yes
HIPAA
BAA (Azure-wide)
BAA
GDPR
Yes
Yes
ISO 27001
Yes
No
Support
Support channels
Phone, email, and chat via paid Azure support plans (Standard, Professional Direct, Unified); free community Q&A and docs otherwise
Email, phone, chat/Slack (paid tiers); docs on free tier
24/7 support
Yes
Yes
Support SLA
SLA-backed response times tied to Azure support plan tier and case severity (for example, 1-hour response on the highest severity with Professional Direct)
1-hour P1/P2 SLA on paid plans; 99.95% uptime
FAQ
Common questions
Azure SMS starts at $0.0075 versus Plivo's $0.0077. Compare your expected monthly volume against the per-message rates above.