Customer.io logo

VS

Mailjet logo

Customer.io vs Mailjet

Two transactional email providers, compared on price, features and ratings — so you can pick fast.

Updated June 2026

The verdict

Customer.io wins on reviews.
Mailjet wins on price and sending APIs.

Customer.io and Mailjet take different pricing approaches. Customer.io rates higher with developers (4.4 vs 3.9 on G2). Pick based on volume and team — the scorecard below breaks down where each one leads.

By the numbers

How do Customer.io and Mailjet compare?

Leader highlighted · figures as of June 2026

G2 rating · out of 5

4.4

Customer.io

3.9

Mailjet

Trustpilot · out of 5

3.2

Customer.io

3.1

Mailjet

Drag-and-drop editor · visual builder

Yes

Customer.io

Yes

Mailjet

Scorecard

Feature by feature, how do they stack up?

Capability
Customer.io logo
Customer.io
Mailjet logo
Mailjet
Pricing
Starting paid plan$100/mo$9/mo
Pricing modelSubscriptionSubscription
OverageProfile-based pricing: additional profiles $0.009 each; additional emails $0.12 per 1,000 over the plan's bundled allowance; AI credits $10/100K. Email volume does not map to a per-email tier.
Deliverability
Dedicated IPPlan-gatedPlan-gated
Deliverability toolingYesYes
Automated IP warmupYes
Suppression managementYesYes
SPF / DKIM / DMARCYesYes
API & sending
Transactional APIYesYes
Marketing campaignsYesYes
SMTP relayNoYes
Inbound routingNoYes
Dynamic templatesYesYes
Batch sendYesYes
Scheduled sendYesYes
Developer experience
Official SDKsRuby, Python, Node.js, Go, PHP, JavaScript (Web), iOS, Android, React Native, Flutter, ExpoPHP, Ruby, Python, C#/.NET, Java, Node.js
Event webhooksYesYes
Drag-and-drop editorYesYes
Custom HTML editorYesYes
Email validationNoPlan-gated
Sandbox / test modeYes
Analytics
Open / click trackingYesYes
Analytics dashboardYesYes
A/B testingYesYes
Compliance
EU data residencyYesYes
SOC 2YesYes
HIPAAYesYes
GDPRYesYes
ISO 27001YesYes
Support
Support channelsCommunity + email (Essentials); chat (Standard); dedicated CSM + technical specialist (Premium/Enterprise)Email/ticket, Chat, Phone
Support SLAPlan-gatedPlan-gated
Migration assistanceYes

Decision helper

Which should you choose?

Customer.io logo

Pick Customer.io

You need behavior-triggered lifecycle messaging across email, push, and SMS
You want journeys driven by real-time user/event data and a unified profile
You're consolidating marketing automation and transactional messaging
You need EU data residency or HIPAA-grade compliance
Explore Courier integrations →
Mailjet logo

Pick Mailjet

Mailjet is a good option for startup email marketers.
It's great for teams: different team members can build and design templates smoothly and in real-time.
If you want to integrate an email service into your software, it's a good choice.
Set up Mailjet with Courier →

FAQ

Common questions

Customer.io rates higher on G2 (4.4 vs 3.9). Ratings are aggregated from public review platforms as of the date shown.

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Why not both?

Use both behind one API.

Route Customer.io, Mailjet, or both — and switch providers without changing your code. Courier sits in front of every channel.

Start building freeRead the docs

Pricing, plans and feature availability as of June 2026 and may change. Ratings are aggregated from public review platforms. Mailjet is a Sinch product.

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