Is texting patients a HIPAA violation?

The short answer: texting patients is fine until an unsecured text carries protected health information. This post draws the line with side-by-side SMS examples, covers the minimum-necessary rule and when a BAA is required, and shows the template pattern that makes it structurally impossible to leak PHI into a text.

watchOS 27 Notifications: What Changed and How to Adapt Your Product Sends

Apple's watchOS 27, announced at WWDC 2026, presents Apple Watch notifications based on relevance instead of arrival time and expands contextual Smart Stack widgets. Because watch notifications mirror iPhone push, your push strategy is your watch strategy. This guide covers what product and B2B notification teams should change: setting APNs interruption levels honestly, writing glanceable payloads, routing by urgency across push, email, SMS, and in-app inbox, using widgets for status content, and handling the split audience after watchOS 27 drops Series 8, Ultra 1, and SE 2.

Your Entire Lifecycle Marketing Department, Run from Claude Fable 5

With the rollout of Claude' Fable model, one thing is becoming increasingly clear. Marketing execution (especially the long-tail work), will be done in an AI editor. In Courier, connect your agent to the MCP server or CLI, install Courier Skills, and keep a small folder of markdown context files. From there, one person with a coding agent covers the work that used to require a lifecycle marketer, an email designer, a marketing ops hire, and an engineer: building journeys, shipping templates, auditing every notification, and debugging delivery without opening a dashboard.