Two transactional email providers, compared on price, features and ratings, so you can pick fast.
Brevo wins price and editor toolsSparkPost wins cost at scale
Updated August 2026
At a glanceBrevoSparkPost
Entry priceFree$20
Cost per 1k @ 100k$0.69$0.3
Free tier300/day1,000/mo
G2 rating4.54.0
THE VERDICT
Brevo wins on price and editor tools. SparkPost wins on cost at scale.
Brevo starts at Free versus SparkPost's $20. Brevo rates higher with developers (4.5 vs 4.0 on G2). Pick based on volume and team, and the scorecard below breaks down where each one leads.
Which should you choose?
Pick Brevo
✓You want one platform combining transactional email, marketing, SMS, and CRM
✓You're an EU-based or GDPR-sensitive business valuing EU residency and ISO 27001
✓You have large contact lists but moderate send volume
✓You want a low-cost or free entry point with a drag-and-drop editor
Pick SparkPost
✓You send enterprise-scale, high-volume email and need deep deliverability analytics
✓You want predictive deliverability and detailed engagement reporting
✓You are a SaaS, fintech, or martech company with strict deliverability needs
✓You need both transactional and multichannel sending at scale
Winner cells are tinted, green where Brevo leads, violet where SparkPost does.
capability
Brevo
SparkPost
Pricing
Starting paid plan
$9/mo
$15/mo
Cost per 1k @ 100k
$0.69
$0.3
Pricing model
Subscription
Hybrid
Overage
Email volume is bucketed by plan tier; exceeding the bucket requires moving up a tier rather than per-email overage. Transactional add-on credits ~$0.0014/email referenced by third parties.
~$1.00 per 1,000 (Starter)
Deliverability
Dedicated IP
Add-on
Plan-gated
Deliverability tooling
Yes
Yes
Automated IP warmup
Yes
Yes
Suppression management
Yes
Yes
SPF / DKIM / DMARC
Yes
Yes
API & sending
Transactional API
Yes
Yes
Marketing campaigns
Yes
Yes
SMTP relay
Yes
Yes
Inbound routing
Yes
Yes
Dynamic templates
Yes
Yes
Batch send
Yes
Yes
Scheduled send
Yes
Yes
Developer experience
Official SDKs
PHP, Python, Node.js, Ruby, Go, Java, C#
Node.js, Python, PHP, Java, Go, Elixir
Event webhooks
Yes
Yes
Drag-and-drop editor
Yes
—
Custom HTML editor
Yes
Yes
Email validation
No
Add-on
Sandbox / test mode
—
Yes
Analytics
Open / click tracking
Yes
Yes
Analytics dashboard
Yes
Yes
A/B testing
Yes
Yes
Compliance
EU data residency
Yes
Yes
SOC 2
—
Yes
HIPAA
No
—
GDPR
Yes
Yes
ISO 27001
Yes
Yes
Support
Support channels
Email/ticket support all plans; chat and phone on higher (Business/Enterprise) plans
Online/Email support; TAM on Enterprise
Support SLA
Plan-gated
Plan-gated
FAQ
Common questions
Brevo starts at Free versus SparkPost's $20. Because pricing models differ by tier, the cheaper option depends on your monthly volume, so compare the pricing rows in the scorecard above.
Pricing, plans and feature availability as of August 2026 and may change. Ratings are aggregated from public review platforms. SparkPost is a Bird (MessageBird) product.