Two transactional email providers, compared on price, features and ratings, so you can pick fast.
Updated September 2026
THE VERDICT
Brevo wins on price and editor tools. SparkPost wins on cost at scale.
Brevo starts at Free versus SparkPost's $20. Brevo rates higher with developers (4.5 vs 4.0 on G2). Pick based on volume and team, and the scorecard below breaks down where each one leads.
Winner cells are tinted, green where Brevo leads, violet where SparkPost does.
FAQ
Brevo starts at Free versus SparkPost's $20. Because pricing models differ by tier, the cheaper option depends on your monthly volume, so compare the pricing rows in the scorecard above.
Brevo pricing is based on email volume sent rather than contact count. Paid plans start with the Starter tier at about $9 per month for 5,000 emails, then scale up with volume, with higher-tier prices varying somewhat depending on when and where you check. A Business tier and custom Enterprise plans with dedicated IPs and SLAs are also available.
On current Bird pricing, signup provides a test API key for evaluation rather than an ongoing free production allowance. SparkPost historically offered a free monthly volume for some accounts, but the published Bird email plans now start with the paid Starter tier. Teams needing a permanent free sending quota should confirm current terms directly with Bird.
Yes. Many teams route different message types through different providers or fail over between them. Courier lets you send through both behind a single API and switch providers without changing your code.
Why not both?
Use both behind one API.
Route Brevo, SparkPost, or both, and switch providers without changing your code. Courier sits in front of every channel.
Pricing, plans and feature availability as of September 2026 and may change. Ratings are aggregated from public review platforms. SparkPost is a Bird (MessageBird) product.