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Branch nodes split the journey into paths. Each path has a set of conditions. The run follows the first path whose conditions all match. If none match, it follows the Default path, always present as a fallback.

A branch node on the canvas with a conditional path and a Default path

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Configuring conditions

Click the branch node to open the condition editor. Each path takes one or more conditions, and each condition has three parts:
  • Field: a value from the journey context (trigger schema, profile, or fetch response)
  • Operator: the comparison
  • Value: what to compare against

Branch configuration panel showing condition groups with field, operator, and value selectors

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Multiple conditions per path

A path supports both AND and OR logic. Click + add inside a condition group to add another condition. All conditions in the same group must be true (AND). Click + or at the bottom to add a separate group. The path executes if any group is satisfied (OR). For example, route to a VIP path for a first-time buyer with a high-value order, or a returning buyer who has spent more:
  • Group 1: data.is_first_order is equal true AND data.order_total greater than 50
  • Group 2: data.is_first_order is equal false AND data.order_total greater than 200
Click the path name in the condition editor to rename it. Defaults are “Path 1”, “Path 2”, and so on. The name updates on the canvas label, so “First Order” reads better than “Path 1”.

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Common patterns

Tiered notifications: Branch on a numeric field (e.g., data.priority) to send urgent messages via SMS and lower-priority messages via email. Feature gating: Branch on a boolean field (e.g., data.is_premium) to send premium users richer content. Fallback handling: Use the Default path to catch unexpected values and send a generic message or skip sending entirely.

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Debugging branch decisions

When a branch takes an unexpected path, open and click the branch node. The step context shows every condition evaluated, the actual values compared, and the path selected.