Two transactional email providers, compared on price, features and ratings, so you can pick fast.
Brevo wins price and sending APIsLoops wins deliverability and developer experience
Updated August 2026
At a glanceBrevoLoops
Entry priceFreeFree
Cost per 1k @ 100k$0.69—
Free tier300/day4,000/mo
Drag-and-drop editorYesYes
THE VERDICT
Brevo wins on price and sending APIs. Loops wins on deliverability and developer experience.
Brevo starts at Free versus Loops's Free. Pick based on volume and team, and the scorecard below breaks down where each one leads.
Which should you choose?
Pick Brevo
✓You want one platform combining transactional email, marketing, SMS, and CRM
✓You're an EU-based or GDPR-sensitive business valuing EU residency and ISO 27001
✓You have large contact lists but moderate send volume
✓You want a low-cost or free entry point with a drag-and-drop editor
Pick Loops
✓You're a SaaS company wanting lifecycle and transactional email from one developer-friendly tool
✓You send high volume to a moderate, well-managed contact list
✓You want fast setup with a clean API and polished editor
✓You need SOC 2 / ISO 27001 but not dedicated IPs, HIPAA, or inbound routing
Feature by feature
Winner cells are tinted, green where Brevo leads, violet where Loops does.
capability
Brevo
Loops
Pricing
Starting paid plan
$9/mo
$49/mo
Cost per 1k @ 100k
$0.69
—
Pricing model
Subscription
Subscription
Overage
Email volume is bucketed by plan tier; exceeding the bucket requires moving up a tier rather than per-email overage. Transactional add-on credits ~$0.0014/email referenced by third parties.
No send overages (sends unlimited on paid plans); cost scales by contact-count tier
Deliverability
Dedicated IP
Add-on
No
Deliverability tooling
Yes
Yes
Automated IP warmup
Yes
Yes
Suppression management
Yes
Yes
SPF / DKIM / DMARC
Yes
Yes
BIMI
—
Yes
API & sending
Transactional API
Yes
Yes
Marketing campaigns
Yes
Yes
SMTP relay
Yes
Yes
Inbound routing
Yes
No
Dynamic templates
Yes
Yes
Batch send
Yes
Yes
Scheduled send
Yes
Yes
Developer experience
Official SDKs
PHP, Python, Node.js, Ruby, Go, Java, C#
JavaScript/TypeScript, Go, Ruby, PHP, Nuxt
Event webhooks
Yes
Yes
Drag-and-drop editor
Yes
Yes
Custom HTML editor
Yes
Yes
Email validation
No
Included
Log retention
—
Not publicly documented
Sandbox / test mode
—
Yes
Analytics
Open / click tracking
Yes
Yes
Analytics dashboard
Yes
Yes
A/B testing
Yes
Yes
Compliance
EU data residency
Yes
No
SOC 2
—
Yes
HIPAA
No
No
GDPR
Yes
Yes
ISO 27001
Yes
Yes
Support
Support channels
Email/ticket support all plans; chat and phone on higher (Business/Enterprise) plans
Email/in-app support; docs and AI agent setup
24/7 support
—
No
Support SLA
Plan-gated
No
FAQ
Common questions
Brevo starts at Free versus Loops's Free. Because pricing models differ by tier, the cheaper option depends on your monthly volume, so compare the pricing rows in the scorecard above.