Brevo logo

VS

Loops logo

Brevo vs Loops

Two transactional email providers, compared on price, features and ratings — so you can pick fast.

Updated June 2026

The verdict

Brevo wins on price and sending APIs.
Loops wins on cost at scale.

Brevo starts at Free versus Loops's Free. Pick based on volume and team — the scorecard below breaks down where each one leads.

By the numbers

How do Brevo and Loops compare?

Leader highlighted · figures as of June 2026

Entry price · @ 1,000/mo

Free

Brevo

Free

Loops

Price at scale · @ 50,000/mo

$65

Brevo

$49

Loops

Drag-and-drop editor · visual builder

Yes

Brevo

Yes

Loops

Scorecard

Feature by feature, how do they stack up?

Capability
Brevo logo
Brevo
Loops logo
Loops
Pricing
Starting paid plan$9/mo$49/mo
Cost per 1k @ 100k$0.69
Pricing modelSubscriptionSubscription
OverageEmail volume is bucketed by plan tier; exceeding the bucket requires moving up a tier rather than per-email overage. Transactional add-on credits ~$0.0014/email referenced by third parties.No send overages (sends unlimited on paid plans); cost scales by contact-count tier
Deliverability
Dedicated IPAdd-onNo
Deliverability toolingYesYes
Automated IP warmupYesYes
Suppression managementYesYes
SPF / DKIM / DMARCYesYes
BIMIYes
API & sending
Transactional APIYesYes
Marketing campaignsYesYes
SMTP relayYesYes
Inbound routingYesNo
Dynamic templatesYesYes
Batch sendYesYes
Scheduled sendYesYes
Developer experience
Official SDKsPHP, Python, Node.js, Ruby, Go, Java, C#JavaScript/TypeScript, Go, Ruby, PHP, Nuxt
Event webhooksYesYes
Drag-and-drop editorYesYes
Custom HTML editorYesYes
Email validationNoIncluded
Log retentionNot publicly documented
Sandbox / test modeYes
Analytics
Open / click trackingYesYes
Analytics dashboardYesYes
A/B testingYesYes
Compliance
EU data residencyYesNo
SOC 2Yes
HIPAANoNo
GDPRYesYes
ISO 27001YesYes
Support
Support channelsEmail/ticket support all plans; chat and phone on higher (Business/Enterprise) plansEmail/in-app support; docs and AI agent setup
24/7 supportNo
Support SLAPlan-gatedNo

Decision helper

Which should you choose?

Brevo logo

Pick Brevo

You want one platform combining transactional email, marketing, SMS, and CRM
You're an EU-based or GDPR-sensitive business valuing EU residency and ISO 27001
You have large contact lists but moderate send volume
You want a low-cost or free entry point with a drag-and-drop editor
Explore Courier integrations →
Loops logo

Pick Loops

You're a SaaS company wanting lifecycle and transactional email from one developer-friendly tool
You send high volume to a moderate, well-managed contact list
You want fast setup with a clean API and polished editor
You need SOC 2 / ISO 27001 but not dedicated IPs, HIPAA, or inbound routing
Explore Courier integrations →

FAQ

Common questions

Brevo starts at Free versus Loops's Free. Because pricing models differ by tier, the cheaper option depends on your monthly volume — compare the pricing rows in the scorecard above.

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Why not both?

Use both behind one API.

Route Brevo, Loops, or both — and switch providers without changing your code. Courier sits in front of every channel.

Start building freeRead the docs

Pricing, plans and feature availability as of June 2026 and may change. Ratings are aggregated from public review platforms.

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