Expo vs MagicBell

Two push notification providers, compared on price, features and ratings, so you can pick fast.

Expo wins price and complianceMagicBell wins developer experience and platform coverage

Updated July 2026

At a glanceExpoMagicBell
Entry price$99$99
Free tierYesYes
G2 rating4.03.0
Trustpilot4.03.0

THE VERDICT

Expo wins on price and compliance. MagicBell wins on developer experience and platform coverage.

Expo starts at $99 versus MagicBell's $99. Expo rates higher with developers (4.0 vs 3.0 on G2). Pick based on volume and team, and the scorecard below breaks down where each one leads.

Which should you choose?

Pick Expo

✓If you're looking for a tool to take care of native device information and communication with APN (Apple Push Notification) and FCM (Firebase Cloud Messaging), Expo is a great tool for you.
Set up Expo with Courier →

Pick MagicBell

✓Looking for a service that lets you send notifications in real-time? Use MagicBell
Set up MagicBell with Courier →

Feature by feature

Winner cells are tinted, green where Expo leads, violet where MagicBell does.

capability
Expo
MagicBell
Starting paid plan
$0/mo
$249/mo
Free tier
Free (unlimited push)
Builder: free, 1,000 deliveries/mo, 1 project
Pricing model
Free push; separate paid EAS subscriptions for builds/updates
Tiered by delivery volume (per-delivery overage)
iOS
Yes
Yes
Android
Yes
Yes
Web push
No
Yes
Desktop
No
Yes
Segmentation
No
Yes
In-app messaging
No
Yes
Journeys / automation
No
Yes
A/B testing
No
No
Geofencing
No
No
Rich media
Yes
Yes
Official SDKs
JavaScript/TypeScript (React Native via expo-notifications)
Client: React, Preact, Svelte, JS/web components. Server: Go + REST API (OpenAPI)
REST API
Yes
Yes
Event webhooks
No
Yes
SOC 2
Yes
—
HIPAA
No
No
GDPR
Yes
Yes
Support channels
Docs, Discord, community forums; priority on paid EAS plans
Email/docs, GitHub Discussions; Enterprise priority
24/7 support
No
—

FAQ

Common questions

Expo starts at $99 versus MagicBell's $99. Compare your expected monthly volume against the per-message rates above.

Keep comparing

Related comparisons

Airship vs ExpoPush→Apple Push Notification vs ExpoPush→AWS SNS vs ExpoPush→Beamer vs ExpoPush→Expo vs Firebase FCMPush→Expo vs OneSignal PushPush→

Why not both?

Use both behind one API.

Route Expo, MagicBell, or both, and switch providers without changing your code. Courier sits in front of every channel.

Start building freeRead the docs

Pricing, plans and feature availability as of July 2026 and may change. Ratings are aggregated from public review platforms.

Multichannel Notifications Platform for SaaS