Loops vs OneSignal Email

Two transactional email providers, compared on price, features and ratings, so you can pick fast.

Loops wins deliverability and developer experienceOneSignal Email wins price and support

Updated September 2026

At a glanceLoopsOneSignal Email
Entry priceFreeFree
Cost per 1k @ 100k—$1.39
Free tier4,000/mo10,000/mo
Drag-and-drop editorYesYes

THE VERDICT

Loops wins on deliverability and developer experience. OneSignal Email wins on price and support.

Loops starts at Free versus OneSignal Email's Free. Pick based on volume and team, and the scorecard below breaks down where each one leads.

Which should you choose?

Pick Loops

✓You're a SaaS company wanting lifecycle and transactional email from one developer-friendly tool
✓You send high volume to a moderate, well-managed contact list
✓You want fast setup with a clean API and polished editor
✓You need SOC 2 / ISO 27001 but not dedicated IPs, HIPAA, or inbound routing

Pick OneSignal Email

✓You already use OneSignal for push or in-app and want to add email from the same dashboard
✓You want a free tier to start sending marketing or transactional email
✓You need to manage subscribers across push, in-app, and email in one place
✓You want a simple setup rather than a dedicated deliverability or template platform

Feature by feature

Winner cells are tinted, green where Loops leads, violet where OneSignal Email does.

capability
Loops
OneSignal Email
Starting paid plan
$49/mo
$19/mo
Cost per 1k @ 100k
—
$1.39
Pricing model
Subscription
Hybrid
Overage
No send overages (sends unlimited on paid plans); cost scales by contact-count tier
$1.50 / 1,000 sends
Dedicated IP
No
Plan-gated
Deliverability tooling
Yes
Yes
Automated IP warmup
Yes
Yes
Suppression management
Yes
Yes
SPF / DKIM / DMARC
Yes
Yes
BIMI
Yes
—
Transactional API
Yes
Yes
Marketing campaigns
Yes
Yes
SMTP relay
Yes
—
Inbound routing
No
—
Dynamic templates
Yes
Yes
Batch send
Yes
Yes
Scheduled send
Yes
Yes
Official SDKs
JavaScript/TypeScript, Go, Ruby, PHP, Nuxt
Node.js, Python, Java, Go, PHP, Ruby, C#, Rust
Event webhooks
Yes
Yes
Drag-and-drop editor
Yes
Yes
Custom HTML editor
Yes
Yes
Email validation
Included
—
Log retention
Not publicly documented
—
Sandbox / test mode
Yes
—
Open / click tracking
Yes
Yes
Analytics dashboard
Yes
Yes
A/B testing
Yes
Yes
EU data residency
No
—
SOC 2
Yes
Yes
HIPAA
No
BAA
GDPR
Yes
Yes
ISO 27001
Yes
Yes
Support channels
Email/in-app support; docs and AI agent setup
Email, Community
24/7 support
No
Yes
Support SLA
No
Plan-gated

FAQ

Common questions

Loops starts at Free versus OneSignal Email's Free. Because pricing models differ by tier, the cheaper option depends on your monthly volume, so compare the pricing rows in the scorecard above.

Why not both?

Use both behind one API.

Route Loops, OneSignal Email, or both, and switch providers without changing your code. Courier sits in front of every channel.

Pricing, plans and feature availability as of September 2026 and may change. Ratings are aggregated from public review platforms.