Winner cells are tinted, green where Loops leads, violet where OneSignal Email does.
capability
Loops
OneSignal Email
Pricing
Starting paid plan
$49/mo
$19/mo
Cost per 1k @ 100k
—
$1.39
Pricing model
Subscription
Hybrid
Overage
No send overages (sends unlimited on paid plans); cost scales by contact-count tier
$1.50 / 1,000 sends
Deliverability
Dedicated IP
No
Plan-gated
Deliverability tooling
Yes
Yes
Automated IP warmup
Yes
Yes
Suppression management
Yes
Yes
SPF / DKIM / DMARC
Yes
Yes
BIMI
Yes
—
API & sending
Transactional API
Yes
Yes
Marketing campaigns
Yes
Yes
SMTP relay
Yes
—
Inbound routing
No
—
Dynamic templates
Yes
Yes
Batch send
Yes
Yes
Scheduled send
Yes
Yes
Developer experience
Official SDKs
JavaScript/TypeScript, Go, Ruby, PHP, Nuxt
Node.js, Python, Java, Go, PHP, Ruby, C#, Rust
Event webhooks
Yes
Yes
Drag-and-drop editor
Yes
Yes
Custom HTML editor
Yes
Yes
Email validation
Included
—
Log retention
Not publicly documented
—
Sandbox / test mode
Yes
—
Analytics
Open / click tracking
Yes
Yes
Analytics dashboard
Yes
Yes
A/B testing
Yes
Yes
Compliance
EU data residency
No
—
SOC 2
Yes
Yes
HIPAA
No
BAA
GDPR
Yes
Yes
ISO 27001
Yes
Yes
Support
Support channels
Email/in-app support; docs and AI agent setup
Email, Community
24/7 support
No
Yes
Support SLA
No
Plan-gated
FAQ
Common questions
Loops starts at Free versus OneSignal Email's Free. Because pricing models differ by tier, the cheaper option depends on your monthly volume, so compare the pricing rows in the scorecard above.