VS
Loops vs SendGrid
Two transactional email providers, compared on price, features and ratings — so you can pick fast.
Updated June 2026
The verdict
Loops starts at Free versus SendGrid's $14.95. Pick based on volume and team — the scorecard below breaks down where each one leads.
By the numbers
How do Loops and SendGrid compare?
Leader highlighted · figures as of June 2026
Entry price · @ 1,000/mo
Free
Loops
$14.95
SendGrid
Price at scale · @ 50,000/mo
$49
Loops
$14.95
SendGrid
Drag-and-drop editor · visual builder
Yes
Loops
Yes
SendGrid
Scorecard
Feature by feature, how do they stack up?
| Capability | | |
|---|---|---|
| Pricing | ||
| Starting paid plan | $49/mo | $19.95/mo |
| Cost per 1k @ 100k | — | $0.9 |
| Pricing model | Subscription | Subscription |
| Overage | No send overages (sends unlimited on paid plans); cost scales by contact-count tier | upgrade tier / per-block overage |
| Deliverability | ||
| Dedicated IP | No | Plan-gated |
| Deliverability tooling | Yes | Yes |
| Automated IP warmup | Yes | Yes |
| Suppression management | Yes | Yes |
| SPF / DKIM / DMARC | Yes | Yes |
| BIMI | Yes | Yes |
| API & sending | ||
| Transactional API | Yes | Yes |
| Marketing campaigns | Yes | Yes |
| SMTP relay | Yes | Yes |
| Inbound routing | No | Yes |
| Dynamic templates | Yes | Yes |
| Batch send | Yes | Yes |
| Scheduled send | Yes | Yes |
| Developer experience | ||
| Official SDKs | JavaScript/TypeScript, Go, Ruby, PHP, Nuxt | Node.js, Python, PHP, Ruby, Go, Java, C# |
| Event webhooks | Yes | Yes |
| Drag-and-drop editor | Yes | Yes |
| Custom HTML editor | Yes | Yes |
| Email validation | Included | Plan-gated |
| Log retention | Not publicly documented | 3 days default; 30 days add-on |
| Sandbox / test mode | Yes | Yes |
| Analytics | ||
| Open / click tracking | Yes | Yes |
| Analytics dashboard | Yes | Yes |
| A/B testing | Yes | Yes |
| Compliance | ||
| EU data residency | No | Yes |
| SOC 2 | Yes | Yes |
| HIPAA | No | No |
| GDPR | Yes | Yes |
| ISO 27001 | Yes | Yes |
| Support | ||
| Support channels | Email/in-app support; docs and AI agent setup | Email/Ticket, Chat, Phone |
| 24/7 support | No | Yes |
| Support SLA | No | Plan-gated |
| Migration assistance | — | Yes |
Decision helper
Which should you choose?
Pick Loops
Pick SendGrid
FAQ
Common questions
Loops starts at Free versus SendGrid's $14.95. Because pricing models differ by tier, the cheaper option depends on your monthly volume — compare the pricing rows in the scorecard above.
Keep comparing
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Why not both?
Use both behind one API.
Route Loops, SendGrid, or both — and switch providers without changing your code. Courier sits in front of every channel.
Pricing, plans and feature availability as of June 2026 and may change. Ratings are aggregated from public review platforms. SendGrid is a Twilio product.
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