Loops vs SendGrid

Two transactional email providers, compared on price, features and ratings, so you can pick fast.

Loops wins modern marketing email for SaaSSendGrid wins sending APIs and compliance

Updated August 2026

At a glanceLoopsSendGrid
Entry priceFree$14.95
Cost per 1k @ 100k—$0.35
Free tier4,000/moTrial
Drag-and-drop editorYesYes

THE VERDICT

Loops wins on modern marketing email for SaaS. SendGrid wins on sending APIs and compliance.

Loops starts at Free versus SendGrid's $14.95. Pick based on volume and team, and the scorecard below breaks down where each one leads.

Which should you choose?

Pick Loops

✓You're a SaaS company wanting lifecycle and transactional email from one developer-friendly tool
✓You send high volume to a moderate, well-managed contact list
✓You want fast setup with a clean API and polished editor
✓You need SOC 2 / ISO 27001 but not dedicated IPs, HIPAA, or inbound routing

Pick SendGrid

✓It's great for brands and firms that want to get emails across in ample time.
✓It is an affordable option if you send out newsletters but do not intend to profit from them.
✓It is a great option if you're building software and need a reliable email service.
Set up SendGrid with Courier →

Feature by feature

Winner cells are tinted, green where Loops leads, violet where SendGrid does.

capability
Loops
SendGrid
Starting paid plan
$49/mo
$19.95/mo
Cost per 1k @ 100k
—
$0.35
Pricing model
Subscription
Subscription
Overage
No send overages (sends unlimited on paid plans); cost scales by contact-count tier
upgrade tier / per-block overage
Dedicated IP
No
Plan-gated
Deliverability tooling
Yes
Yes
Automated IP warmup
Yes
Yes
Suppression management
Yes
Yes
SPF / DKIM / DMARC
Yes
Yes
BIMI
Yes
Yes
Transactional API
Yes
Yes
Marketing campaigns
Yes
Yes
SMTP relay
Yes
Yes
Inbound routing
No
Yes
Dynamic templates
Yes
Yes
Batch send
Yes
Yes
Scheduled send
Yes
Yes
Official SDKs
JavaScript/TypeScript, Go, Ruby, PHP, Nuxt
Node.js, Python, PHP, Ruby, Go, Java, C#
Event webhooks
Yes
Yes
Drag-and-drop editor
Yes
Yes
Custom HTML editor
Yes
Yes
Email validation
Included
Plan-gated
Log retention
Not publicly documented
3 days default; 30 days add-on
Sandbox / test mode
Yes
Yes
Open / click tracking
Yes
Yes
Analytics dashboard
Yes
Yes
A/B testing
Yes
Yes
EU data residency
No
Yes
SOC 2
Yes
Yes
HIPAA
No
No
GDPR
Yes
Yes
ISO 27001
Yes
Yes
Support channels
Email/in-app support; docs and AI agent setup
Email/Ticket, Chat, Phone
24/7 support
No
Yes
Support SLA
No
Plan-gated
Migration assistance
—
Yes

FAQ

Common questions

Loops starts at Free versus SendGrid's $14.95. Because pricing models differ by tier, the cheaper option depends on your monthly volume, so compare the pricing rows in the scorecard above.

Keep comparing

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Why not both?

Use both behind one API.

Route Loops, SendGrid, or both, and switch providers without changing your code. Courier sits in front of every channel.

Start building freeRead the docs

Pricing, plans and feature availability as of August 2026 and may change. Ratings are aggregated from public review platforms. SendGrid is a Twilio product.

Multichannel Notifications Platform for SaaS