Loops vs Mailgun

Two transactional email providers, compared on price, features and ratings, so you can pick fast.

Loops wins deliverability and editor toolsMailgun wins compliance and cost at scale

Updated August 2026

At a glanceLoopsMailgun
Entry priceFree$0.80
Cost per 1k @ 100k—$0.9
Free tier4,000/mo100/day
Drag-and-drop editorYesNo

THE VERDICT

Loops wins on deliverability and editor tools. Mailgun wins on compliance and cost at scale.

Loops starts at Free versus Mailgun's $0.80. Pick based on volume and team, and the scorecard below breaks down where each one leads.

Which should you choose?

Pick Loops

✓You're a SaaS company wanting lifecycle and transactional email from one developer-friendly tool
✓You send high volume to a moderate, well-managed contact list
✓You want fast setup with a clean API and polished editor
✓You need SOC 2 / ISO 27001 but not dedicated IPs, HIPAA, or inbound routing

Pick Mailgun

✓You want a developer-first email API with strong deliverability tooling
✓You send high-volume transactional email and want usage-based pricing
✓You need EU data residency, log retention, and email validation add-ons
✓You are in the Sinch ecosystem or want enterprise deliverability consulting
Set up Mailgun with Courier →

Feature by feature

Winner cells are tinted, green where Loops leads, violet where Mailgun does.

capability
Loops
Mailgun
Starting paid plan
$49/mo
$15/mo
Cost per 1k @ 100k
—
$0.9
Pricing model
Subscription
Hybrid
Overage
No send overages (sends unlimited on paid plans); cost scales by contact-count tier
from $1.10 / 1,000 emails
Dedicated IP
No
Plan-gated
Deliverability tooling
Yes
Yes
Automated IP warmup
Yes
Yes
Suppression management
Yes
Yes
SPF / DKIM / DMARC
Yes
Yes
BIMI
Yes
—
Transactional API
Yes
Yes
Marketing campaigns
Yes
—
SMTP relay
Yes
Yes
Inbound routing
No
Yes
Dynamic templates
Yes
Yes
Batch send
Yes
Yes
Scheduled send
Yes
Yes
Official SDKs
JavaScript/TypeScript, Go, Ruby, PHP, Nuxt
Python, Ruby, PHP, Java, Node.js, Go
Event webhooks
Yes
Yes
Drag-and-drop editor
Yes
Yes
Custom HTML editor
Yes
Yes
Email validation
Included
Add-on
Log retention
Not publicly documented
1-30 days
Sandbox / test mode
Yes
Yes
Open / click tracking
Yes
Yes
Analytics dashboard
Yes
Yes
A/B testing
Yes
Yes
EU data residency
No
Yes
SOC 2
Yes
Yes
HIPAA
No
BAA
GDPR
Yes
Yes
ISO 27001
Yes
Yes
Support channels
Email/in-app support; docs and AI agent setup
Email/ticket, Chat, Phone
24/7 support
No
—
Support SLA
No
Plan-gated

FAQ

Common questions

Loops starts at Free versus Mailgun's $0.80. Because pricing models differ by tier, the cheaper option depends on your monthly volume, so compare the pricing rows in the scorecard above.

Keep comparing

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Why not both?

Use both behind one API.

Route Loops, Mailgun, or both, and switch providers without changing your code. Courier sits in front of every channel.

Start building freeRead the docs

Pricing, plans and feature availability as of August 2026 and may change. Ratings are aggregated from public review platforms. Mailgun is a Sinch product.

Multichannel Notifications Platform for SaaS