Introducing Routing: Reusable Strategies for Every Template
Emily Lane
May 28, 2026
Routing in Courier is now more powerful and reusable. Instead of configuring channel and provider logic inside each template, teams can create routing strategies once and pair them with any design template. The new routing designer supports both best-of delivery for single-channel fallback and always-send delivery for multi-channel notification flows.
Learn more: Read the Routing Strategies documentation · see the multi-channel routing tutorial · Read more on multichannel template management
More updates
Experiments: A/B Testing in Journeys
Run 2 to 10 message variants on a single send node in a journey, split live traffic by weight, compare per-variant results, and promote the one you want.
By Emily Lane
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