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Branch nodes split the journey into multiple paths based on conditions. Each path has a set of conditions; the journey follows the first path whose conditions are all met. If no conditions match, execution follows the Default path (always present as a fallback).

A branch node on the canvas with a conditional path and a Default path

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Configuring Conditions

Click the branch node to open the condition editor. Each path has one or more conditions. A condition reads like a sentence: pick a field from the journey context (trigger schema, profile, or fetch response), choose an operator, and enter a value to compare against.

Branch configuration panel showing condition groups with field, operator, and value selectors

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Multiple Conditions per Path

A path supports both AND and OR logic. Within a condition group, click + add to add another condition; all conditions in the same group must be true (AND). Click + or at the bottom to add a separate condition group; the path executes if any group is satisfied (OR). For example, you could route to a VIP path if the user is a first-time buyer with a high-value order, or a returning buyer who’s spent over a threshold:
  • Group 1: data.is_first_order is equal true AND data.order_total greater than 50
  • Group 2: data.is_first_order is equal false AND data.order_total greater than 200
Click the path name in the condition editor (default is “Path 1”, “Path 2”, etc.) to rename it. The name updates on the canvas label, making it easier to read the journey at a glance (e.g., “First Order” instead of “Path 1”).

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Common Patterns

Tiered notifications: Branch on a numeric field (e.g., data.priority) to send urgent messages via SMS and lower-priority messages via email. Feature gating: Branch on a boolean field (e.g., data.is_premium) to send premium users richer content. Fallback handling: Use the Default path to catch unexpected values and send a generic message or skip sending entirely.

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Debugging Branch Decisions

When a branch takes an unexpected path, open Run Inspection and click the branch node. The step context shows every condition that was evaluated, the actual values compared, and which path was selected.