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Rethinking Push and In-App Notifications: What B2B Can Learn from B2C

Most B2B products rely on push notifications alone, treating them as transactional alerts. But B2C companies like Airbnb and Starbucks have already figured out a better way—combining push for real-time engagement with an in-app inbox for persistence and organization. This playbook isn’t just for consumer apps; B2B can benefit, too. Here’s how to bring the best of B2C notifications into your product.

By Thomas Schiavone

January 30, 2025

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📣 How Twilio Used Courier to Unify Notifications for 10 Million Developers

Twilio, a leader in customer engagement, faced challenges scaling notifications for 10 million developers. Discover how Courier helped them unify workflows, deliver real-time updates, and enhance the developer experience at scale.

By The Courier Team

January 16, 2025

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The Product Manager's Guide To Building Notification Systems: Decoupling Templates From Code

This is part 2 of a 5 part series. In this article, we explain how decoupling notifications from your application’s codebase can help make notification projects less complex and less risky for product teams.

By Anwesa Chatterjee

September 23, 2022

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The Sub-prime Crisis of Notifications

There is a direct connection between all the unnecessary notifications you get on your phone and the sub-prime financial crisis of 2008: lack of accountability for bad behavior.

By NoÄŤnica Mellifera

September 14, 2022

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Build vs Buy: The “to be or not to be” of Tech

In her talk, Nallapeta described the “7 C’s” she considers when making this decision between build vs buy and shared her experience in implementing this process while developing Apartment List.

By Shreya Gupta

May 02, 2022

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3 Types of User Communication APIs and When to Use Them

If you’re an engineer who’s been tasked with planning out your application’s communication strategy, this post will help you map out the landscape. You’ll come away understanding the three core types of user communication APIs and in which circumstances you should use them to create the best possible end-user experience.

By Nick Gottlieb

January 06, 2022

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Why Student Engineers Should Buy Into the Hype Around Serverless

Serverless architecture is relatively new, yet many startup developers prefer building their foundation on with a Serverless framework. But what's with the hype? What makes developers trust Serverless to the point that companies are willing to spend their resources to rewire their entire backend infrastructure to host their products on platforms like AWS, GCP, or Azure?

By Shreya Gupta

September 30, 2021

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How to Use Notifications to Build a Game in 36 Hours

Matt Gaber, a recent grad from UMD, built a game using Courier at the 2021 Bitcamp Hackathon. Let's dive into how he got the idea for Package person, how he built it with Courier as a part of his suite of tools, and his reflections on the project.

By Aydrian Howard

June 24, 2021

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From MVP to Production Ready With Serverless

In this post, we explore how we use Serverless at Courier, review some Serverless basics, and explore how Serverless has empowered our team to accomplish more with less.

By Chris Gradwohl

June 03, 2021