Notifications Landscape

The Modern Embedded Editor: Why SaaS Needs More Than Email

Embedded email editors only solve part of the problem. Courier Create gives SaaS platforms a complete solution — multi-channel design, integrated delivery, and per-tenant control — all right inside your app.

Data Residency for Notification Infrastructure: Complete Compliance Guide

Data residency isn’t just a legal checkbox—it’s a foundation for secure, performant, and compliant notifications. Learn how Courier helps teams meet regional data laws like GDPR, HIPAA, and Japan’s APPI by offering fully isolated infrastructure in the US, EU, and beyond.

How Multichannel Notifications Reduce SaaS Churn and Boost Engagement

Keeping SaaS users engaged is key to reducing churn. Multichannel notifications—via email, SMS, push, Slack, and more—help re-engage dormant users, guide them through onboarding, and highlight key features. The right message, delivered at the right time, ensures users stay active and see the value of your product.

Rethinking Push and In-App Notifications: What B2B Can Learn from B2C

Most B2B products rely on push notifications alone, treating them as transactional alerts. But B2C companies like Airbnb and Starbucks have already figured out a better way—combining push for real-time engagement with an in-app inbox for persistence and organization. This playbook isn’t just for consumer apps; B2B can benefit, too. Here’s how to bring the best of B2C notifications into your product.

📣 How Twilio Used Courier to Unify Notifications for 10 Million Developers

Twilio, a leader in customer engagement, faced challenges scaling notifications for 10 million developers. Discover how Courier helped them unify workflows, deliver real-time updates, and enhance the developer experience at scale.

The Product Manager's Guide To Building Notification Systems: Decoupling Templates From Code

This is part 2 of a 5 part series. In this article, we explain how decoupling notifications from your application’s codebase can help make notification projects less complex and less risky for product teams.

The Sub-prime Crisis of Notifications

There is a direct connection between all the unnecessary notifications you get on your phone and the sub-prime financial crisis of 2008: lack of accountability for bad behavior.

Build vs Buy: The “to be or not to be” of Tech

In her talk, Nallapeta described the “7 C’s” she considers when making this decision between build vs buy and shared her experience in implementing this process while developing Apartment List.

3 Types of User Communication APIs and When to Use Them

If you’re an engineer who’s been tasked with planning out your application’s communication strategy, this post will help you map out the landscape. You’ll come away understanding the three core types of user communication APIs and in which circumstances you should use them to create the best possible end-user experience.