Topic
Notifications Landscape
72 articles
The state of the notification market: provider comparisons, what sending costs at scale, and where the platforms are heading.
The Embedded Editor Showdown: Choosing the Right Embedded Editor for Your B2B Platform
B2B platforms do more than send messages—they help their customers communicate with theirs. Learn how an embedded notification designer like Courier Create gives every business the power to design and deliver its own branded messages at scale.
Transactional vs. product vs. marketing notifications
Transactional notifications confirm something the user did or something that happened to their account. Product notifications help users get value from features they already have. Marketing notifications sell. The consent rules differ by channel: marketing email is opt-out under CAN-SPAM, marketing texts need prior express written consent under the FCC's TCPA rules, and every push notification is gated by the operating system's notification permission.
Top 20 Notification Examples That Actually Drive Engagement
Twenty real notification examples from Rippling, Slack, FedEx, Crocs, Miro, OpenTable, and BambooHR, with what makes each one work across email, SMS, push, in-app, and Slack, and how to build the same pattern in Courier.
What Most People Get Wrong About Push Notification Metrics
Push notification analytics have evolved beyond traditional engagement metrics, yet many teams still rely on outdated measurement approaches that obscure real business value. The challenge lies in applying email marketing metrics to push notifications without considering fundamental differences in user behavior and platform constraints. A notification that never gets "opened" might still drive a purchase decision or prevent user churn.
Top 7 Push Notification Providers in 2025
Push notifications drive real-time engagement, but managing multiple providers creates integration complexity. Courier is provider-agnostic orchestration layer for Push, Email, SMS, In-App, and Chat. We evaluated 7 top push services—FCM for universal coverage, APNS for iOS reliability, MagicBell for in-app centers, plus Airship, Pusher Beams, Expo, and AWS SNS. Most apps need multiple providers like FCM + APNS + MagicBell. Instead of custom integrations, use notification orchestration for automatic failover and unified management across email, SMS, and chat channels.
Best Push Notification Services: A Complete Comparison
Push notifications are critical for modern user engagement. In this guide, we compare the best push notification platforms, from legacy tools like Airship and Firebase to modern APIs like Courier, covering features, pricing, and developer experience.
Top 6 Email Service Providers for Transactional Notifications in 2025
Comprehensive guide to the 6 best email service providers for transactional notifications in 2025. Compare SendGrid for high-volume enterprise delivery, Mailgun for developer APIs and routing control, Resend for React-based templates, AWS SES at $0.10/1000 emails for cost efficiency, Postmark with <2 second delivery for critical notifications, and SMTP for universal compatibility. Learn why most teams need multiple ESPs, how to meet new SPF/DKIM/DMARC requirements for Gmail, Yahoo, and Outlook.
How to use subdomains to improve email deliverability
Mailbox providers score sender reputation per sending domain, so one bad campaign can take your password resets with it. Here's how to split your email streams across subdomains, and what that does and doesn't protect you from.
Slack & Microsoft Teams: Notifications Have Entered the Chat
Right message, right time, right place. Your users juggle email, Slack, Teams, and mobile but context matters. Product teams are using intelligent routing so urgent alerts land in active channels. Courier makes this easy with time and context-aware routing and behavioral triggers.