Customer Journeys

Your Entire Lifecycle Marketing Department, Run from Claude Fable 5

With the rollout of Claude' Fable model, one thing is becoming increasingly clear. Marketing execution (especially the long-tail work), will be done in an AI editor. In Courier, connect your agent to the MCP server or CLI, install Courier Skills, and keep a small folder of markdown context files. From there, one person with a coding agent covers the work that used to require a lifecycle marketer, an email designer, a marketing ops hire, and an engineer: building journeys, shipping templates, auditing every notification, and debugging delivery without opening a dashboard.

Create a customer journey from AI coding agent

Use Courier's Journey API to create multistep customer engagement workflows from your coding agent of choice. Describe the kind of journey you'd like to create, answer a few questions, and publish to the platform.

Turn customer context into personalized messaging with AI

Build adaptive customer messaging with Courier Journeys. Use AI nodes to classify users, generate notification copy, enrich profiles, and route each workflow based on structured AI output.

Using Claude Design, Claude Code, and Courier AI to Create a Multichannel Onboarding Series in 30 Minutes

A walkthrough of building a four-part multichannel onboarding series (email, in-app inbox, mobile push, and Slack) in 30 minutes using Claude Code and Cowork to orchestrate, Claude Design to mock each channel, the courier-template-builder skill to translate mocks into Elemental JSON, the Courier MCP to publish templates, and the Courier CLI to test sends. Covers the strategy behind the sequence and recommendations for anyone doing the same.

Throttling notifications across product, transactional, and marketing streams

A notification throttle that drops every event over a limit works fine for marketing nurtures and fails for product notifications, because product events carry context users actually need. The fix is pairing throttling with auto-batch: overflow events feed a batch node that rolls them up into a single digest, optionally rewritten by an AI node that prioritizes and summarizes the contents. This guide covers per-stream throttle setups for transactional, product, and marketing flows, and how the Courier Journeys AI node and fetch-data node fit into the pattern.

5 Mistakes Teams Make Building Customer Journeys

Most journey problems don't announce themselves. They show up as rising unsubscribe rates, softer engagement, and a sense that messaging used to work better. This post breaks down five mistakes teams repeat when building customer journeys: shipping too many without coordination, building journeys with no exit criteria, treating channels as interchangeable, letting the org chart dictate the flow, and using time delays where event triggers belong. Each section names a specific fix you can apply before you ship the next sequence.