Courier

Customer engagement platform vs CRM: key differences

A CRM is a system of record. It stores who your customers are and what they've done, written by people and read by people. A customer engagement platform is a system of action: your product fires an event, and the platform decides who should hear about it, picks a channel they read, and delivers it. You'll likely end up running both, and the handoff between them is smaller than it sounds. Here's what separates the two on data, timing, preferences, and analytics, why their pricing models diverge more than their feature lists do, and how to tell which one your next problem needs.

How We Investigate Support Tickets at Courier

Courier's support team resolves complex issues 4X faster using parallel investigation. Here's how it works: when a ticket comes in, an AI agent starts exploring the codebase while the support engineer examines actual customer data. The agent traces code paths and searches past investigations. The human reads event logs and forms hypotheses based on real state. Running both simultaneously catches mismatches fast—the agent sees what could cause a problem, the human sees what actually happened. This post breaks down the workflow, tools, and documentation structure that makes it repeatable.

Top 20 Notification Examples That Actually Drive Engagement

Explore 20 stellar notification examples from industry leaders like Rippling, Slack, FedEx, Crocs, Miro, Trustpilot, OpenTable, and BambooHR that actually drive engagement. From payday celebrations to healthcare reminders, these patterns showcase what makes notifications effective across email, SMS, push, and in-app channels. Courier's enterprise platform enables intelligent routing, multi-channel orchestration, and universal inbox integration to implement these proven patterns at scale.

Video Guide: Courier MCP + AI Coding (Cursor)

Building notifications into your app just got dramatically easier. Courier's new MCP server brings AI-powered notification assistance directly to your IDE, so you can integrate, test, and manage notifications without ever leaving your workspace. Model Context Protocol servers give AI agents deterministic functionality instead of guessing. Connect your AI assistant directly to Courier's platform, get smart installation guidance, send messages with natural language, and manage users safely—all through Cursor, Claude Code, VS Code, and more.

Checklist for Building a Better In-App Notification Center (And How Courier Checks Every Box)

Building a modern notification center requires real-time updates, cross-platform sync, and multi-channel orchestration. Companies like Twilio chose Courier instead of building in-house. This complete checklist covers 7 essential requirements: WebSocket delivery, state sync between web and mobile, email/SMS/push orchestration, audit logging, native SDKs, preference management, and automatic failover. Learn how to implement everything in under an hour vs 6 months of custom development.

Why You Need Multi-Tenant Infrastructure for Notifications

Need to send notifications for many customers without mixing data or losing brand identity? This practical guide walks you through mapping a tenant hierarchy, carrying context in every call, setting up layered preferences, and adding dynamic branding. It pairs code samples with checklists so you can choose to build from scratch or plug in Courier when you are ready to scale

Tools and Techniques to Establish Your Data Team Early

How tools like Segment, Metabase, Snowflake, Census, and others, can help establish a data team from the very early stages in a startup.

Develop a Motivational QOTD with Courier and GPT2

Courier and OpenGPT2 in action: build a service that sends friends and family an AI generated motivational quote of the day.

Decode: Live Workshops to Build Exceptional Notification Experiences

Live coding workshops to build exceptional notification experiences for developers.