Courier

Customer engagement platform vs CRM: key differences

A CRM is a system of record. It stores who your customers are and what they've done, written by people and read by people. A customer engagement platform is a system of action: your product fires an event, and the platform decides who should hear about it, picks a channel they read, and delivers it. You'll likely end up running both, and the handoff between them is smaller than it sounds. Here's what separates the two on data, timing, preferences, and analytics, why their pricing models diverge more than their feature lists do, and how to tell which one your next problem needs.

How We Investigate Support Tickets at Courier

Courier's support team resolves complex issues 4X faster using parallel investigation. Here's how it works: when a ticket comes in, an AI agent starts exploring the codebase while the support engineer examines actual customer data. The agent traces code paths and searches past investigations. The human reads event logs and forms hypotheses based on real state. Running both simultaneously catches mismatches fast—the agent sees what could cause a problem, the human sees what actually happened. This post breaks down the workflow, tools, and documentation structure that makes it repeatable.

Top 20 Notification Examples That Actually Drive Engagement

Twenty real notification examples from Rippling, Slack, FedEx, Crocs, Miro, OpenTable, and BambooHR, with what makes each one work across email, SMS, push, in-app, and Slack, and how to build the same pattern in Courier.

Video Guide: Courier MCP + AI Coding (Cursor)

Building notifications into your app just got dramatically easier. Courier's new MCP server brings AI-powered notification assistance directly to your IDE, so you can integrate, test, and manage notifications without ever leaving your workspace. Model Context Protocol servers give AI agents deterministic functionality instead of guessing. Connect your AI assistant directly to Courier's platform, get smart installation guidance, send messages with natural language, and manage users safely—all through Cursor, Claude Code, VS Code, and more.

Checklist for Building a Better In-App Notification Center (And How Courier Checks Every Box)

Building a modern notification center requires real-time updates, cross-platform sync, and multi-channel orchestration. Companies like Twilio chose Courier instead of building in-house. This complete checklist covers 7 essential requirements: WebSocket delivery, state sync between web and mobile, email/SMS/push orchestration, audit logging, native SDKs, preference management, and automatic failover. Learn how to implement everything in under an hour vs 6 months of custom development.

Why You Need Multi-Tenant Infrastructure for Notifications

If you sell to businesses, every customer account needs its own brand, defaults, and wording. Here's how to model that with Courier tenants, with real API calls.

Tools and Techniques to Establish Your Data Team Early

How tools like Segment, Metabase, Snowflake, Census, and others, can help establish a data team from the very early stages in a startup.

How We Attract Top Talent at Courier

How do you fairly compensate your employees for a job well done? It’s a question that often gets ignored in favor of the bottom line and one that not enough companies talk about.

Common Courier Troubleshooting Solutions for Developers

In this post, we will discuss example issues around Courier’s Gmail integration and API rate limits, an incomplete data profile, and an incomplete request with Inbox and Toast, and how to fix them.