Guide

The Product Manager's Guide To Building Notification Systems: Optimized Automation Logic

Tailored notifications are essential for a positive user experience. Learn how automation tools make it easy to customize user notifications.

The Product Manager's Guide To Building Notification Systems: Omni-channel Analytics

This is part 4 of a 5 part series. In this article, we talk about omni-channel analytics, why analytics are hard for notifications, and what we believe is needed to empower PMs. We’ll also share some specific tips on making the best of analytics data to design a more informed notification experience for your users.

The Product Manager's Guide To Building Notification Systems: Preferences Management

This is part 3 in a 5 part series. In this article, we’ll cover notification preferences — what they are and which preference options you should consider including in your app — and share some tips on which more advanced options you could build to delight your customers.

The Product Manager's Guide To Building Notification Systems: Decoupling Templates From Code

This is part 2 of a 5 part series. In this article, we explain how decoupling notifications from your application’s codebase can help make notification projects less complex and less risky for product teams.

The Product Manager’s Guide to Designing a Great Notification Experience

Notifications aren’t just messages—they’re a core part of your product experience. Learn how to design smarter, better-timed notifications that build trust, drive engagement, and keep users connected across every channel.