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75 articles
The state of the notification market: provider comparisons, what sending costs at scale, and where the platforms are heading.

Transactional Email Templates: What Makes Them Effective Plus Six Examples to Learn From
Transactional emails have higher engagement rates than traditional marketing emails and most recipients find them to be the most valuable type of message in their inbox. Here, we explore what makes a great transactional email and offer a few examples.

Your In-depth Guide to Email Notification Services
Building an email notification system is like an iceberg: It looks small and manageable, but there is a lot of nastiness hidden under the water. Thankfully, with the right approach and tools, it can be relatively painless to quickly create a scalable email notification service.

How Top Fintech Startups Engage Users
Observations from interviews with over 50 Fintech CTOs, VPEs, CPOs, and managers on notifications.