Product Management

The Product Manager's Guide To Building Notification Systems: Decoupling Templates From Code

This is part 2 of a 5 part series. In this article, we explain how decoupling notifications from your application’s codebase can help make notification projects less complex and less risky for product teams.

The Product Manager’s Guide to Designing a Great Notification Experience

Notifications aren’t just messages—they’re a core part of your product experience. Learn how to design smarter, better-timed notifications that build trust, drive engagement, and keep users connected across every channel.

I Owned a Major Product Feature as a PM Intern

We wanted to learn more about Denis’ Courier internship experience, so we asked if he’d be willing to work on a writeup for us. Then what he came up with was so good, we thought it would be a great idea to share with all of you!

Why Are We Okay with Notification Interruptions from Slack?

The daily bombardment of alerts dinging, beeping, and ringing from all those applications we use is enough to drive someone completely crazy. Yet, for some inexplicable reason, we allow ourselves to be interrupted by Slack in a way we wouldn’t from any other platform.

Building Product Notifications That Users Love

Product notifications should never spoil a user’s experience—they should contribute to it. Otherwise, users are prone to turn off the notifications. According to Statista, 39% of smartphone users who receive too many notifications turn them off in response.

Follow These Considerations For An Effective Push Notification System Design

Push notifications are generally an effective mechanism for user engagement, but it's no longer enough to simple just *have* push notifications. Given increased user scrutiny and competitiveness for attention, notification system design is more important than over. We offer some guidelines on how to design effective push notifications.

Notification Strategy for Web and Mobile Apps: Design, Channels, Best Practices

Designing effective notifications isn’t just about delivery—it’s about timing, personalization, and user experience. In this guide, we’ll walk through how to build a scalable, multi-channel notification system that keeps your users informed, engaged, and in control.

Slack's Notification Flowchart: How Slack Decides What to Send

Slack sends billions of notifications each month, but how do they decide what to send, when, and where? In this post, we break down Slack's notification strategy using a simple flowchart. Whether you're building a messaging product or refining your notification UX, you'll learn how to balance urgency, context, and user experience just like Slack does.

Inside Twilio’s Journey From a Single Voice API to a Multi-Channel Communications Giant, with former VP of Product Patrick Malatack

Today Twilio powers billions of interactions across voice, text, chat, and more. We sat down with Patrick Malatack, former VP of Product, to discuss Twilio's journey from a single voice API to the leading multi-channel communications platform.