Topic
Product Management
45 articles
Notification strategy for product teams: what to build, what to buy, and how to decide between transactional and marketing sends.
The Product Manager's Guide To Building Notification Systems: Omni-channel Analytics
This is part 4 of a 5 part series. In this article, we talk about omni-channel analytics, why analytics are hard for notifications, and what we believe is needed to empower PMs. We’ll also share some specific tips on making the best of analytics data to design a more informed notification experience for your users.
The Product Manager's Guide To Building Notification Systems: Preferences Management
This is part 3 in a 5 part series. In this article, we’ll cover notification preferences — what they are and which preference options you should consider including in your app — and share some tips on which more advanced options you could build to delight your customers.
The Product Manager's Guide To Building Notification Systems: Decoupling Templates From Code
This is part 2 of a 5 part series. In this article, we explain how decoupling notifications from your application’s codebase can help make notification projects less complex and less risky for product teams.
The Product Manager’s Guide to Designing a Great Notification Experience
Notifications aren’t just messages—they’re a core part of your product experience. Learn how to design smarter, better-timed notifications that build trust, drive engagement, and keep users connected across every channel.
I Owned a Major Product Feature as a PM Intern
We wanted to learn more about Denis’ Courier internship experience, so we asked if he’d be willing to work on a writeup for us. Then what he came up with was so good, we thought it would be a great idea to share with all of you!
Follow These Considerations For An Effective Push Notification System Design
Push notifications are generally an effective mechanism for user engagement, but it's no longer enough to simple just *have* push notifications. Given increased user scrutiny and competitiveness for attention, notification system design is more important than over. We offer some guidelines on how to design effective push notifications.
Notification Strategy for Web and Mobile Apps: Design, Channels, Best Practices
Designing effective notifications isn’t just about delivery—it’s about timing, personalization, and user experience. In this guide, we’ll walk through how to build a scalable, multi-channel notification system that keeps your users informed, engaged, and in control.
How Slack's Notification Flowchart Decides What to Send
Slack's former notifications product lead, Liza Gurtin, explains how Slack decides what to send, when, and where, and how to apply the same defaults, preferences, and routing in your own product.
Inside Twilio’s Journey From a Single Voice API to a Multi-Channel Communications Giant, with former VP of Product Patrick Malatack
Today Twilio powers billions of interactions across voice, text, chat, and more. We sat down with Patrick Malatack, former VP of Product, to discuss Twilio's journey from a single voice API to the leading multi-channel communications platform.