Topic
46 articles
Notification strategy for product teams: what to build, what to buy, and how to decide between transactional and marketing sends.

Courier vs Customer.io: 2026 messaging platform comparison
Courier and Customer.io both send across email, push, SMS, and in-app, but they are not priced or built the same way. Courier bills by the send, puts journeys, experiments, broadcasts, an in-app inbox, preferences, and 50+ delivery providers on one platform, and exposes all of it through an API, a CLI, and an MCP server. Customer.io bills by the number of profiles in your database and fits a marketing team that needs deep behavioral segmentation. This comparison covers pricing, journeys, channels, in-app messaging, localization, and preferences, with every competitor figure linked to Customer.io's own pages.

Your notification analytics are now available by API
If it's in the Courier dashboard, it's on the API. Analytics was one of the last screens where that wasn't true. GET /notifications/{id}/metrics returns sends, deliveries, opens, clicks, errors, and undeliverable counts per template as a time series, broken out by provider and channel, so the numbers can live in your own product or go straight to an agent.

Top 11 push notification platforms compared for 2026
Push starts as the whole job, then product wants an email fallback, legal wants a preference center, and support wants a searchable log. This guide compares 11 push notification platforms on channels, free tiers, and pricing, and shows why Courier's single API for push, email, SMS, in-app inbox, Slack, and Microsoft Teams fits that arc better than a push-only tool. Includes 2026 opt-in and open-rate benchmarks, a full-stack cost comparison, and what each platform leaves you to build.

Notification Infrastructure vs Marketing Platform: When You Need Each
Two different layers of the messaging stack, two different buyers, and why most companies eventually run both — plus a rubric to keep transactional and campaign traffic in the right places.

12 Best Customer Journey Orchestration Tools in 2026
API-first orchestration, enterprise CEPs, and marketing suites compared — a 2026 ranked breakdown of the 12 customer journey orchestration tools developers and marketers actually shortlist.

Transactional vs Marketing Email: A Developer's Guide to Deliverability, Consent, and Infrastructure
What separates transactional from marketing email, and why it shapes everything from sender reputation to which API you should reach for.

Customer Journey Orchestration: A Developer's Guide
How API-first orchestration coordinates triggers, multichannel sends, branching, and retries across the customer journey — with code examples and patterns developers can ship today.

AI Tools for Product Managers: The Modern PM Stack
The modern PM stack runs on AI at every step: Cursor and Claude Code for build, Pencil and Claude Design for prototyping, Courier for notifications and agent communication, Segment for routing product events and engagement data, PostHog for analytics and LLM evals, and a knowledge system like Notion for shared memory across humans and agents.

The AI Node in Journeys: Smarter Branching, Personalized Messages, and Live Enrichment
Courier Journeys now includes an AI node that you can drop into any customer journey. Use it to branch on logic too nuanced for if/then, generate message copy shaped by each user's context, enrich profiles with live data mid-flow, and batch activity into recurring digests. Existing deterministic journeys keep working. The AI node is additive, not a replacement, and it lets you unlock the kind of personalization that used to require a dedicated ML team. Here's what it does and how to use it.